Flogas shortlisted for Best Sponsorship Brand at Irish Sponsorship Awards 2025

Shortlisted for its Team Ireland partnership last year, Flogas made the Best Sponsorship Brand shortlist at the Irish Sponsorship Awards 2025, establishing a model for how energy brands can leverage major sporting partnerships to deliver measurable commercial outcomes alongside national cultural connection.

The activation demonstrates how sponsorship can transition from brand visibility exercise to direct customer acquisition engine, embedding Olympic-themed engagement across ambassador content, campaign activations, and audience touchpoints.

Flogas's approach prioritised brand education and emotional connection, ensuring the partnership delivered measurable commercial impact rather than remaining isolated brand exposure. By growing electricity awareness from 16% to 33% and acquiring 6,500 new customers, the collaboration reflected the sector's evolution toward performance-driven sponsorships where cultural alignment enhances commercial outcomes.

The shortlisted entry showcased comprehensive integration across ambassador strategy, content campaigns, and Olympic-themed activations, demonstrating how sustained engagement models can create measurable business impact while strengthening brand positioning around national identity and CSR purpose.

This shortlist underscores rising expectations across the Irish Sponsorship Awards, where brand sponsorship partnerships increasingly demand demonstrable awareness shifts, customer growth, and quantifiable commercial outcomes alongside strategic cultural alignment.

For past winners, category details, and updates, visit the official Irish Sponsorship Awards website and subscribe to the newsletter for exclusive insights and coverage from Ireland's sponsorship sector.