Stay Informed on Corporate Sustainability

Author: Business Plus

EUROSPAR, an Irish supermarket group operating 53 locally owned stores, renews its sponsorship of Junk Kouture 2026 in Dublin. The partnership supports youth creativity, sustainability, and circular innovation.

Author: Archie Villaflores

Sponsorship has evolved into a strategic instrument that blends commercial ambition with cultural relevance and long-term credibility. This edition reflects a sector increasingly defined by intentional alignment, disciplined execution, and outcomes that extend well beyond visibility. In a throwback to last year, ‘Londis wins Best TV Broadcast Sponsorship at Irish Sponsorship Awards 2025’ highlights how integrated activation can translate brand presence into authentic audience connection across multiple platforms. The recognition underscores a broader shift toward sponsorships that combine creativity, accountability, and measurable engagement as core strategic assets. Additionally, ‘Ibec backs policy research through multi-year institute sponsorship’ points to the growing role of partnerships in supporting thought leadership and institutional influence. Such collaborations signal how sponsorship can underpin credibility and long-term impact. Meanwhile, ‘Lowe’s deepens Inter Miami partnership with record MLS sleeve sponsorship’ illustrates how global brands are scaling sponsorships to secure relevance in fast-moving, culturally resonant markets. The deal also reflects rising expectations around scale, longevity, and strategic intent in elite sports partnerships. These stories suggest sponsorship is no longer a supporting tactic but a central lever of brand strategy. The opportunity now lies in designing partnerships that deliver meaningful reach through purpose, performance, and sustained commitment.

Author: Jed Nykolle Harme

Following its 2025 achievements, Londis won Best TV Broadcast Sponsorship at the Irish Sponsorship Awards last year for its ‘Proud Sponsors of Ireland’s Fittest Family’ campaign.

Author: UAS Weekly.com

Australian counter-drone technology company DroneShield has renewed its sponsorship of the ADF Drone Racing Team for 2026. The partnership links advanced technology, skills development, and operational innovation within Australia’s defence sector.

Author: Sports Business Journal

US-based retailer Lowe’s has expanded its partnership with Inter Miami through a landmark jersey sleeve sponsorship. The agreement underlines how elite football sponsorships in North America are accelerating in scale and strategic importance.

Author: Sport for Business

Irish luxury hotel Barberstown Castle has secured a race sponsorship at one of Ireland’s most prominent racing weekends. The deal places hospitality brands at the centre of premium sporting experiences with strong domestic and international reach.

Author: Naas Racecourse

Irish racing’s richest median auction contest will continue under a renewed sponsorship agreement between Ballyhane Stud and Irish EBF. The deal combines race sponsorship with a new breeder-focused incentive for 2026.

Author: Irish Legal News

Irish business group Ibec has confirmed a multi-year sponsorship of an academic policy institute in Dublin. The partnership positions sponsorship as a strategic lever linking industry, research and European policymaking.

Author: Archie Villaflores

Sponsorship has evolved into a strategic tool that blends brand visibility with social impact, influencing both communities and commercial outcomes. Leading organisations are increasingly measured not just by reach, but by the tangible value they create for audiences, partners, and society. Looking back to last year’s success, ‘KPMG wins Best Sports Sponsorship for Women Award at Irish Sponsorship Awards 2025’ highlights how purpose-driven campaigns can combine social impact with measurable brand outcomes. The initiative demonstrated that thoughtful engagement in women’s sport strengthens both visibility and reputation across communities and stakeholders. Furthermore, the sponsorship sector continues to evolve as exemplified by ‘OLIVER Ireland sponsors Ireland Women’s Indoor Hockey Team for EuroHockey campaign’. The campaign underscores the growing value of aligning brand strategy with national sport programmes. Meanwhile, global perspectives reinforce this trend, as seen in ‘Tommy Hilfiger secures 20-year sponsorship with Liverpool FC’. Long-term strategic partnerships illustrate the potential of sustained investment to build fan loyalty, deliver commercial returns, and embed a brand within the cultural fabric of sport. Across these examples, the unifying theme is the deliberate integration of purpose, performance, and visibility. Sponsorship, when executed with insight and authenticity, becomes a vehicle for measurable influence and lasting impact.

Author: Archie Villaflores

Recalling a year defined by excellence, KPMG was named Best Sports Sponsorship for Women at the Irish Sponsorship Awards 2025, recognised for its Inspiring the Future campaign, which combined high-profile athlete partnerships with measurable social and brand impact.