An Post and Abbey Theatre reach finalist stage for Best Arts and Cultural Sponsorship at Irish Sponsorship Awards

Shortlisted for its festive audience activation last year, the Abbey Theatre and An Post's Emma 2024/25 partnership reached the Best Arts and Cultural Sponsorship finalist stage of the Irish Sponsorship Awards 2025, driving nearly 5,000 Christmas cards posted through branded in-venue postboxes. The #Send Love campaign demonstrated how arts sponsorships can deliver measurable commercial outcomes alongside genuine cultural connection, establishing a model for purpose-led brand integration within Ireland's cultural sector.

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Flogas shortlisted for Best Sponsorship Brand at Irish Sponsorship Awards 2025

Shortlisted for its Team Ireland partnership last year, Flogas made the Best Sponsorship Brand shortlist at the Irish Sponsorship Awards 2025, driving electricity awareness from 16% to 33% and acquiring 6,500 new customers through ambassador strategy and Olympic-themed activation. The partnership demonstrates how energy brands can leverage major sporting partnerships to deliver measurable commercial outcomes alongside national cultural connection, establishing a model for multi-channel engagement that drives both brand perception and direct customer growth.

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Applegreen's Barretstown partnership finalist for Social Impact Award at Irish Sponsorship Awards 2025

Shortlisted for nationwide fundraising and therapeutic programme support last year, Applegreen's Barretstown partnership reached the Social Impact Award final at the Irish Sponsorship Awards 2025. The partnership demonstrates how retail networks can mobilise customers, employees, and suppliers toward shared social purpose, establishing a model for multi-stakeholder engagement delivering tangible outcomes for seriously ill children.

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Discover What's Happening

Irish Sponsorship Awards 2025

November 13th, 2025

Royal Marine Hotel, Dun Laoghaire

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