Sorcha Cunningham brought media strategy expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Sorcha Cunningham, Head of Publishing & Digital for The Sunday Times, News Ireland, joined the judging panel at the Irish Sponsorship Awards 2025, bringing two decades of media and publishing experience with proven expertise in commercial strategy, audience engagement, and effective sponsorship delivery. With experience creating tailored campaign solutions and driving revenue growth across media and advertising landscapes, Sorcha's deep understanding of audience engagement and commercial strategy informed the judging panel's evaluation of sponsorship effectiveness and measurable media impact.
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