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Purpose-driven partnerships reshape sponsorship standards at Irish Sponsorship Awards 2025

The sustainability and social impact category at the Irish Sponsorship Awards 2025 revealed how purpose-driven sponsorships deliver measurable community benefit whilst strengthening brand positioning, establishing new benchmarks for authentic social value creation. Winning and finalist entries across sustainability and social impact categories demonstrated that genuine community commitment, not superficial purpose-washing, drives authentic brand connection and measurable stakeholder outcomes.

All to Play For: What the IPA and SEF’s Landmark Sports Sponsorship Report Means for Irish Brands

Kress backs GroundsFest Academy training with equipment and workshops

Aon becomes Irish Rugby premium sponsor after 12 years backing women’s team

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Irish Sponsorship Awards 2025 celebrates excellence in partnership and innovation

The Irish Sponsorship Awards 2025 ceremony last year at The Royal Marine Hotel, Dublin, celebrated sponsorship excellence across innovation, sustainability, and community impact, establishing benchmarks for authentic partnership delivery. The awards recognised organisations demonstrating how strategic partnerships combine creative ambition, social purpose, and measurable commercial performance shaping Ireland's sponsorship landscape.

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Jonathan Barker brought commercial leadership expertise to judging panel at Irish Sponsorship Awards 2025

Looking back on last year's awards, Jonathan Barker, Chief Executive of Volleyball Ireland, joined the judging panel at the Irish Sponsorship Awards 2025, bringing two decades of commercial leadership experience across Ireland's audio and media landscape. With a track record of driving triple-digit revenue growth and cultivating high-value sponsorships, Jonathan's expertise in sponsorship strategy informed the judging panel's evaluation of partnership authenticity and measurable business impact.

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Ian Campbell brought digital media strategy expertise to judging panel at Irish Sponsorship Awards 2025

Looking back on last year's awards, Ian Campbell, Digital Board Director with Zenith (part of Core), joined the judging panel at the Irish Sponsorship Awards 2025, bringing 14 years of media agency experience with expertise in digital media strategy, campaign delivery, and multi-sector client portfolio management. With experience leading Zenith's digital media practice and delivering award-winning campaigns across automotive, FMCG, public sector, utilities, and finance sectors, Ian's expertise in digital channel strategy and measurable media effectiveness informed the judging panel's evaluation of sponsorship digital integration and audience engagement.

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