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An Post and Abbey Theatre reach finalist stage for Best Arts and Cultural Sponsorship at Irish Sponsorship Awards

Shortlisted for its festive audience activation last year, the Abbey Theatre and An Post's Emma 2024/25 partnership reached the Best Arts and Cultural Sponsorship finalist stage of the Irish Sponsorship Awards 2025, driving nearly 5,000 Christmas cards posted through branded in-venue postboxes. The #Send Love campaign demonstrated how arts sponsorships can deliver measurable commercial outcomes alongside genuine cultural connection, establishing a model for purpose-led brand integration within Ireland's cultural sector.

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Hockey Ireland signs three-year underage sponsorship deal with Grinds360
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NFU Mutual renews platinum sponsorship of Bank of Ireland Open Farm Weekend for 2026
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Flogas shortlisted for Best Sponsorship Brand at Irish Sponsorship Awards 2025

Shortlisted for its Team Ireland partnership last year, Flogas made the Best Sponsorship Brand shortlist at the Irish Sponsorship Awards 2025, driving electricity awareness from 16% to 33% and acquiring 6,500 new customers through ambassador strategy and Olympic-themed activation. The partnership demonstrates how energy brands can leverage major sporting partnerships to deliver measurable commercial outcomes alongside national cultural connection, establishing a model for multi-channel engagement that drives both brand perception and direct customer growth.

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Applegreen's Barretstown partnership finalist for Social Impact Award at Irish Sponsorship Awards 2025

Shortlisted for nationwide fundraising and therapeutic programme support last year, Applegreen's Barretstown partnership reached the Social Impact Award final at the Irish Sponsorship Awards 2025. The partnership demonstrates how retail networks can mobilise customers, employees, and suppliers toward shared social purpose, establishing a model for multi-stakeholder engagement delivering tangible outcomes for seriously ill children.

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Aer Lingus College Football Classic claims two top honours at Irish Sponsorship Awards 2025

Turning back the clock to last year's programme, the Aer Lingus College Football Classic claimed two top honours at the Irish Sponsorship Awards 2025. The property took home both the Best Rights Holder and the Best Sporting Event Sponsorship awards. The dual recognition reflects the Classic's ability to operate across every dimension of modern sponsorship: from large-scale experiential programming to digital engagement and long-term brand alignment, the event continues to redefine what Irish-hosted international sports properties can achieve for sponsors and communities alike.

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Pepsi MAX named official soft drinks partner of England men's and women's senior football teams

Lenovo enlists David Beckham to advance AI-driven sports innovation ahead of FIFA World Cup 2026

Elvion Water confirmed as official hydration partner of Munster Rugby

Finalto renews Singapore Cricket Club rugby sponsorship for second consecutive season

Uniqlo secures first major US sports sponsorship with Dodger Stadium field naming rights

Tattersalls Ireland renews Treo Eile sponsorship with €10,000 prize fund for 2026 series

MK2 Lift Trucks upgrades Club Doncaster partnership with North Stand sponsorship

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Irish Sponsorship Awards 2025

November 13th, 2025

Royal Marine Hotel, Dun Laoghaire

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