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Kerrygold wins Innovation in Sponsorship at Irish Sponsorship Awards 2025

Singled out for immersive brand experience and community legacy last year, Kerrygold claimed Innovation in Sponsorship at the Irish Sponsorship Awards 2025 for its Nature Wrapped in Gold garden at Bloom. The initiative demonstrates how sponsorship activation can transition from temporary event presence to lasting community asset, establishing a benchmark for post-event legacy planning.

PepsiCo renews Cork GAA and SuperValu Páirc Uí Chaoimh partnership for 2026

Comfort Keepers named as GAA and GPA official community impact partner

Punctual Print becomes Boxing Ireland official printing and branding partner

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EUROSPAR's Junk Kouture partnership wins dual awards at Irish Sponsorship Awards 2025

Arts sponsorship increasingly demands demonstrable educational outcomes alongside environmental accountability. Last year, EUROSPAR's Junk Kouture partnership claimed double honours at the Irish Sponsorship Awards 2025, Best Arts & Cultural Sponsorship and Environmentally Sustainable Sponsorship, for a programme that transformed waste materials into creative learning experiences while delivering measurable youth engagement. The collaboration extended beyond traditional event sponsorship, combining sustainability education, hands-on creative activation, and circular economy principles into an integrated programme that delivered tangible outcomes across environmental awareness, skills development, and community participation metrics.

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FBD Insurance's programme claims dual wins at Irish Sponsorship Awards 2025

FBD Insurance secured both Best Societal Sponsorship and Best Grass Roots Sponsorship at the Irish Sponsorship Awards 2025 for its "Funding, Backing, Donating" programme last year.

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Bord Gáis Energy's 'It's All Heating Up' campaign wins Best Use of Social Media at Irish Sponsorship Awards 2025

Awarded Best Use of Social Media at the Irish Sponsorship Awards 2025, Bord Gáis Energy's "It's All Heating Up" campaign disrupted traditional GAA sponsorship conventions through humour-driven content that delivered strong engagement and measurable performance across multiple platforms.

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