Stay Informed on Corporate Sustainability

Author: Archie Villaflores

The sponsorship sector continues to sharpen its strategic value as organisations seek stronger footholds in audience engagement and brand alignment. This edition highlights how investment choices are evolving and why competition for standout visibility is intensifying. Earlier this month, Three’s Elizabeth Hurley Wins Rising Star in Sponsorship at the Irish Sponsorship Awards 2025 offers a view into emerging leadership within the field. Her recognition reflects the increasing emphasis on structured talent development and the commercial advantage attached to specialised expertise. Fulfil secures title sponsorship of GAA Under-20 Hurling Championship shows how brands are responding to community-focused platforms with sustained audience loyalty. The partnership demonstrates the scale of domestic sport as a dependable asset for companies seeking measurable impact through repeat engagement. DoorDash joins FIFA as official tournament supporter expands the lens globally. The deal shows how international events continue to attract companies aiming to strengthen multi-market presence through campaigns that integrate digital behaviour and live-event attention. Organisations are refining their positioning, selecting properties that match ambition, footprint and long-term value. Brands are now pursuing sponsorships not only for reach but for alignment with cultural moments that support future relevance.

Author: Jed Nykolle Harme

Earlier this month, Elizabeth Hurley of Three was named Rising Star in Sponsorship at the Irish Sponsorship Awards 2025, setting a benchmark in strategic activation and inspiring the next generation of sponsorship leaders.

Author: ATP Tour

Japanese industrial materials company Nitto Denko extends its multi-year sponsorship of the ATP Tour through 2030. The agreement reinforces the brand’s visibility in global tennis and its commitment to ESG and sustainability initiatives.

Author: Inside FIFA

DoorDash, a US-based on-demand food delivery company, has been named Official Tournament Supporter of FIFA World Cup 2026 and FIFA Women’s World Cup 2027. The deal spans nine countries and integrates Deliveroo and Wolt for global reach.

Author: Business Eye

Davy has been announced as lead sponsor of Young Enterprise NI’s Big Market Business Breakfast. The sponsorship highlights corporate engagement in skills development and community initiatives across Northern Ireland’s business sector.

Author: Galway Daily

Connacht Rugby has announced a multi-year sponsorship with HelloFresh, supporting grassroots rugby and local communities in the West of Ireland. The partnership combines sport and lifestyle to strengthen brand presence and community engagement.

Author: Sports for Business

A major sponsorship deal in Ireland sees Fulfil secure title rights to a key GAA championship. The agreement strengthens the brand’s position in the sports sponsorship sector as it expands under Ferrero’s ownership.

Author: Jed Nykolle Harme

Mediahuis claims Sponsorship of the Year at the 2025 Irish Sponsorship Awards, earning multiple category wins for its creative, strategic, and audience-focused partnerships.

Author: Globe Newswire

San Francisco-based TASI® Bank sponsors the Bhartiya Mandal Foundation’s annual basketball tournament in Walnut Creek. The support strengthens volunteer-led cultural and charitable initiatives while boosting TASI Bank’s local community engagement.

Author: Hodinkee

Swiss luxury watch brand Norqain has partnered with the National Hockey League to become its official sportswatch across the United States, Canada, and Europe. The multi-year sponsorship integrates branding at events, retail, and broadcast platforms.