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Eavan Mulligan brought authentic storytelling expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Eavan Mulligan, founder of Nudge marketing and content agency, joined the judging panel at the Irish Sponsorship Awards 2025, bringing 20 years of commercial marketing experience with deep expertise in sport, sponsorship, and authentic brand storytelling through video and content creation. With experience building compelling brand narratives across diverse industries and co-producing award-winning documentarie capturing authentic cultural moments, Eavan's expertise in authentic storytelling and content authenticity informed the judging panel's evaluation of sponsorship narrative power and genuine audience connection.
After the Gambling Era: What the BBC’s Premier League Shirt Sponsor Analysis Means for Irish Sport
BBC Sport analysis maps the Premier League’s post-gambling shirt sponsor landscape. Finance and tech are in; Irish rights holders must act before the window closes.
Circle Cloud becomes new sponsor of Thornaby FC
Circle Cloud has become a new sponsor of Thornaby FC, strengthening the Teesside firm's ties to the local community. The Stockton-based IT firm backs the Northern League club throughout the new season.
SWM Recycling becomes Exeter City's Big Screen sponsor
SWM Recycling has been named Big Screen sponsor at Exeter City's St James Park for two seasons. The North Devon-based waste management firm gains prominent branding at every home match.
Galgorm Collection sponsors Cullybackey Blues for three years
Galgorm Collection has agreed a three-year sponsorship of Cullybackey Blues FC to support player development, training and facilities. The Northern Ireland hospitality group backs the club as it enters the league's second division.
Rooster Sailing named clothing sponsor of ILCA Worlds
Rooster Sailing has been named Official Clothing Sponsor of the 2026 ILCA World Championships in Dún Laoghaire, Ireland. The UK brand will supply event clothing and run an on-site shop for both regattas.
Vodafone becomes main sponsor of Ireland Women's rugby team
Vodafone Ireland has become Main Sponsor of the Ireland Women's Rugby Team, its first time on the jersey front. The deal deepens Vodafone's decade-long partnership with Irish Rugby.
Owen Cullen brought strategic communications expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Owen Cullen, Managing Director of Cullen Communications, joined the judging panel at the Irish Sponsorship Awards 2025, bringing over two decades of strategic communications and sponsorship activation experience across global and local client portfolios. With experience leading award-winning campaigns spanning brand storytelling, sponsorship activation, and corporate communications strategy, Owen's expertise in strategic narrative development and authentic stakeholder engagement informed the judging panel's evaluation of sponsorship authenticity and measurable communications impact.
After the Betting Era: What Nielsen’s Premier League Sponsorship Reset Means for Irish Brands
Nielsen confirms fintech and AI are replacing gambling as Premier League shirt sponsors. For Irish brands and rights holders, the commercial opportunity is immediate.
Oxford United renews AWBS substitution board sponsorship
Oxford United has extended its partnership with AWBS as the club's Official Substitution Sponsor through 2027/28. The Oxfordshire building and landscaping supplier renews a lower-tier matchday sponsorship category.
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