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Explore industry news, insights, and updates from the Irish Sponsorship Awards.

Strategic alignment

Author: April Lara

Sponsorships are no longer just about visibility.

Qatar Airways redefines the future of sports tourism

Author: Travel and Tour World

Qatar Airways has just set a new benchmark for sponsorship strategy by becoming the first airline to sponsor both UEFA Champions League finalists—Paris Saint-Germain and Inter Milan—alongside the Final itself.

Corporate caution reshapes Pride sponsorships

Author: Forbes

Pride Month 2025 is unfolding under financial pressure as a growing list of major brands—including Meta, Mastercard, Citi, Deloitte, and Target—pull back sponsorships and donations.

Honda drives LA28 momentum with landmark sponsorship deal

Author: Sports Pro

Honda has become the first brand in nearly four years to join the top sponsorship tier of the LA28 Olympic and Paralympic Games, marking a strategic milestone for organisers aiming to hit a US$2.5 billion sales target.

Stripe steps in as new force behind Young Scientist Exhibition

Author: tipperarylive

Stripe, the fintech powerhouse founded by Ireland’s own Collison brothers, has taken over as title sponsor of the Young Scientist & Technology Exhibition (YSTE), succeeding BT Ireland after a 25-year run.

Alfa Romeo stakes a bold claim in Irish motorsport

Author: The AvondHU

Alfa Romeo Ireland has secured naming rights to one of Irish motorsport’s most recognisable features—the Mondello Park bridge.

Timber ties to long-term growth

Author: Ayrshire Today

Glennon Brothers, a century-strong leader in timber manufacturing, is aligning its brand with strategic sustainability by sponsoring the New Commercial Woodland Award at Scotland’s Finest Woods Awards 2025.

The Irish Sponsorship Awards 2024 – Relive the Highlights

Author: The Irish Sponsorship Awards

The Irish Sponsorship Awards 2024 was a night to remember. From celebrating excellence in sponsorship campaigns to witnessing the dedication.

Recognising Excellence – The Irish Sponsorship Awards 2024

Author: The Irish Sponsorship Awards

The Irish Sponsorship Awards 2024 showcased the exceptional talent, innovation, and strategic execution within Ireland's sponsorship sector.

Celebrating the Winners of the Irish Sponsorship Awards 2024

Author: The Irish Sponsorship Awards

The results are in, and the winners of the Irish Sponsorship Awards 2024 represent the best and brightest in the sponsorship industry.

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