Stay Informed on Corporate Sustainability

Author: Jed Nykolle Harme

Sponsorship has evolved from simple brand placement to a platform for collaboration and shared purpose. Across sectors, organisations are building partnerships that extend influence, deepen engagement, and deliver value that goes beyond visibility. The focus today is on shared innovation and long-term impact rather than one-off exposure. This edition explores how such partnerships are shaping the next phase of brand strategy. In Tokenfi backs England–Ireland cricket series, blockchain meets sport through a collaboration that connects digital engagement with real-world audiences. It highlights how technology-led brands are finding new relevance in traditional arenas while helping to modernise the fan experience. In Global hybrid soybean initiative, global collaboration is driving agricultural innovation, making sustainable technologies more affordable and accessible. This demonstrates the increasing importance of cross-sector partnerships in delivering tangible benefits to society and industry alike. These developments capture the spirit of a sector defined by creativity and strategic foresight. The upcoming Irish Sponsorship Awards 2025 will recognise those advancing this momentum, celebrating the leaders turning partnership into lasting progress.

Author: Jed Nykolle Harme

David, Managing Director of KICK, stands out as one of the industry leaders shaping the judging panel at this year’s Irish Sponsorship Awards. With over 20 years’ experience helping brands achieve exponential growth, his career reflects both commercial acumen and a deep understanding of how sponsorship drives business success.

Author: AFP

Vietnam’s FPT Corporation has signed a record $256 million, five-year deal with a leading Southeast Asian energy company to deliver AI-driven digital transformation services supporting regional energy transition and operational modernisation.

Author: Quality Assurance Mag

The Foundation for Food & Agriculture Research, Bayer, KWS, and the United Soybean Board are funding the $4.05 million ApoSoy project to develop low-cost hybrid soybeans using apomixis, enhancing yield, profitability, and global food security.

Author: Insurance Business

DUAL Underwriting Ireland and Hiscox Ireland have formed a strategic partnership to become a leading provider of high-net-worth insurance, combining underwriting expertise, capacity, and personalised service to elevate Ireland’s HNW market standards.

Author: Sports for Business

Vodafone partners with UEFA in a multi-year deal through 2030, spanning women’s and men’s football, including the Champions League and EURO 2029, to deliver innovative digital fan experiences and global connectivity solutions.

Author: FOX40

Floki’s TokenFi becomes title sponsor of England’s T20 series in Dublin, blending global sports visibility with blockchain innovation as it launches Nimbus, its new BNB Chain airdrop automation platform.

Author: Jed Nykolle Harme

The sponsorship industry is proving itself to be far more than a transactional exercise in visibility. This week’s developments illustrate a sector that is moving with purpose, where capital, community and technology combine to redefine what influence looks like.

Author: Insurance Edge

Aon plc (NYSE: AON), a leading global professional services firm, has announced it has signed a multi-year agreement to become an Official Partner of Scuderia Ferrari HP – the most successful team, with an unbroken presence in Formula One.

Author: WBSC

The impressive performances of the 240 athletes at the WBSC U-18 Baseball World Cup 2025 presented by RAXUS are matched by the excellent support from the 29 tournament sponsors.