Stay Informed on Corporate Sustainability
Explore industry news, insights, and updates from the Irish Sponsorship Awards.
Sort by 
Certa Ireland's Cricket Ireland partnership finalist for Best Sports Sponsorship for Women at Irish Sponsorship Awards 2025
Shortlisted for women's cricket visibility and broadcast access last year, Certa Ireland's partnership with the Ireland Women's Cricket Team reached the Best Sports Sponsorship for Women final at the Irish Sponsorship Awards 2025. The campaign demonstrated how strategic brand partnerships can deliver broadcast firsts and attendance growth, establishing a model for visibility-driven investment in women's sport.
Behind Brilliant Things: What BT’s Euro 2028 Sponsorship Tells Irish Brands About the Commercial Opportunity Ahead
BT is Euro 2028’s official telco partner, powering nine stadiums including Dublin Arena. For Irish sponsors, it signals the tournament’s commercial moment has arrived.
Castell Howell extends Scarlets Rugby partnership with expanded stadium and kit deal
Welsh food service wholesaler Castell Howell has extended its long-standing partnership with Scarlets Rugby, retaining its role as South Stand sponsor, kit partner and primary food and beverage supplier at Parc y Scarlets. The deal also includes new pourage partner rights.
Skechers named WNBA official partner in multiyear deal as league marks 30th season
Global footwear brand Skechers has been named an official partner of the WNBA in a multiyear deal, coinciding with the league's landmark 30th season. The partnership formalises a relationship built through individual player endorsements over the previous two seasons.
Hiscox confirmed as title sponsor of 2026 Irish Padel Open at new Dublin venue
Specialist insurer Hiscox has been confirmed as title sponsor of the 2026 Irish Padel Open, returning to back an expanded tournament at a new Dublin venue this July. The event forms part of the Cupra FIP Tour international circuit.
Fordel sponsors Business Today on Newstalk's The Hard Shoulder in Irish B2B media deal
Irish wealth management firm Fordel has been announced as the new sponsor of Business Today on Newstalk's The Hard Shoulder. The deal was brokered by Digital Impact and NDAS, targeting Ireland's business owners, executives and senior professionals.
Club Orange signs four-year title sponsorship of Men's and Women's FAI Cups
Irish soft drinks brand Club Orange has been announced as the new title sponsor of both the Men's and Women's FAI Cups in a four-year deal running through to 2029. The partnership replaces Sports Direct as the competitions' title partner.
Gala Retail's Ireland's Best Baker shortlisted for dual categories at Irish Sponsorship Awards 2025
Shortlisted for brand-owned content creation last year, Gala Retail's Ireland's Best Baker partnership with Virgin Media TV reached the Innovation in Sponsorship and Best Multi-Platform Sponsorship finals at the Irish Sponsorship Awards 2025. The campaign demonstrated how reversed sponsorship models can deliver integrated brand ownership, establishing a framework where retailers create broadcast content rather than sponsor existing properties.
Beyond Potential: Why Deloitte’s $3 Billion Forecast Makes Women’s Sport the Sponsorship Opportunity Irish Brands Cannot Ignore
Deloitte forecasts $3bn in women’s sport revenues in 2026. With ONSIDE naming it a top Irish sponsorship platform, the commercial case for investment has never been stronger.
Hankook Tire secures headline sponsorship of Everything Electric UK 2026 across all three venues
South Korean tyre manufacturer Hankook Tire and Technology has secured headline sponsorship of Everything Electric UK 2026 across all three regional editions. The deal marks a significant upgrade from the company's previous involvement in the event.
Discover What's Happening
Explore our newsletters
Join our Newsletter to receive the latest industry trends, expert tips, and exclusive insights delivered straight to your inbox!
.png)
