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Pay for Results: Why the Shift to Performance-Based Marketing Fees Is the Next Frontier for Irish Sponsorship Strategy
WFA data shows brands have cut labour-based agency fees to 19%. Irish sponsorship professionals must respond before the same performance demands arrive in their market.
Grant UK sponsors Chippenham Youth Galaxy Girls team
The FC Chippenham Youth Galaxy Girls under-11 team has secured a two-year sponsorship from heating manufacturer Grant UK. The Wiltshire-based company's backing builds on its Kick the Carbon grassroots sustainability programme.
Gripple renews Royal Oak FC sponsorship for second season
Gripple has renewed its sponsorship of Sunday league club Royal Oak FC and manager Steve Bracknall. The Sheffield manufacturer remains principal shirt sponsor as the club launches a Sports Direct kit.
Nomadic expands Donegal GAA sponsorship to ladies team
Nomadic has expanded its Donegal GAA sponsorship to become official snack partner of the senior ladies team. The Killygordon-based dairy brand continues its longstanding support of the senior men's team into 2027.
Ei Electronics signs five-year Munster Rugby sponsorship
Ei Electronics has signed a five-year deal with Munster Rugby, placing its logo on the right sleeve of all jerseys. The Shannon-based manufacturer's branding covers both senior men's and women's squads through 2030/31.
MG Motor Ireland sponsors RTÉ's Donncha's Away Games
MG Motor Ireland, Irish arm of Chinese automaker SAIC's MG brand, has been named sponsor of new RTÉ series Donncha's Away Games. The factual entertainment show airs Sundays on RTÉ.
David Monaghan brought strategic commercial expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, David Monaghan, Managing Director of KICK, joined the judging panel at the Irish Sponsorship Awards 2025, bringing 20 years of commercial strategy experience across news media, advertising, and consumer brand sectors. With experience helping brands achieve exponential growth across marketing, communications, and advertising industries, David's expertise in commercial strategy and strategic brand development informed the judging panel's evaluation of sponsorship commercial performance and business impact.
Allianz Ireland becomes Terenure College RFC title sponsor
Allianz Ireland has become the new title club sponsor of Terenure College RFC's men's team for the 2026/27 season. The insurer's branding debuts this Saturday against Cork Constitution in the Energia All-Ireland League.
Jonathan Barker brought commercial leadership expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Jonathan Barker, Chief Executive of Volleyball Ireland, joined the judging panel at the Irish Sponsorship Awards 2025, bringing two decades of commercial leadership experience across Ireland's audio and media landscape. With a track record of driving triple-digit revenue growth and cultivating high-value sponsorships, Jonathan's expertise in sponsorship strategy informed the judging panel's evaluation of partnership authenticity and measurable business impact.
Rights Are Not Enough: What Liverpool’s Record Shirt Deal Tells Irish Sponsorship Professionals About Audience Reach
Liverpool’s record £300m Turkish Airlines deal highlights a critical gap: most club sponsorships only reach 23% of a sport’s total audience. Irish rights holders must close it.
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