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Irish Distillers Pernod-Ricard's Other Voices Jameson Music Trail finalist for Best Entertainment Event Sponsorship at Irish Sponsorship Awards 2025
Shortlisted for emerging artist support last year, Irish Distillers Pernod-Ricard's Jameson sponsorship of the Other Voices music trail reached the Best Entertainment Event Sponsorship final at the Irish Sponsorship Awards 2025. The sponsorship demonstrated how music platform partnerships can amplify emerging talent visibility, establishing a model for synergistic entertainment brand alignment.
Doubling in a Decade: What Allied Analytics’ $151.4 Billion Forecast Means for Irish Sponsorship Strategy
Sports sponsorship will hit $151.4bn by 2032 at 7.1% CAGR. With Ireland projected at €247m in 2026, the global data makes the case for bolder domestic investment.
Toro extends DP World Tour partnership as official turfcare and irrigation supplier through 2027
US turfcare and irrigation specialist the Toro Company has extended its partnership with the DP World Tour as its official turfcare and irrigation supplier for the 2026 and 2027 seasons. The renewal marks over 25 years of continuous collaboration between the two organisations.
Banks Group backs 193rd Durham Regatta as principal sponsor in 50th anniversary year
North East property, housebuilding and mining firm the Banks Group has been announced as a principal sponsor of the 193rd Durham Regatta. The sponsorship forms part of the company's 50th anniversary celebrations and takes place on 13 and 14 June.
UPG UK and Ireland extends Team Oliver Racing sponsorship for 2026 BTRC season
Commercial vehicle parts supplier UPG UK and Ireland has extended its sponsorship of Team Oliver Racing for the 2026 British Truck Racing Championship season. The renewal follows the company's transition from its former trading name Imexpart into the UPG UK and Ireland brand.
Kinetica Sports named Official Sports Supplement Partner of Kerry GAA
Irish sports nutrition brand Kinetica Sports has been named the Official Sports Supplement Partner of Kerry GAA in a new performance-focused partnership. The deal goes beyond traditional sponsorship to support player nutrition and training environment development.
Heineken Ireland secures pouring rights across Aiken Promotions and POD Festivals portfolio
Heineken Ireland has signed a new partnership with Aiken Promotions and POD Festivals, securing pouring rights across 38 concerts and three outdoor festivals this summer. The deal marks a significant expansion of Heineken Ireland's sponsorship portfolio across Ireland.
Donegal Domestic Violence Services finalist for Social Impact Award at Irish Sponsorship Awards 2025
Shortlisted for holistic survivor support last year, the "4Empowerment" initiative by Donegal Domestic Violence Services reached the Social Impact Award final at the Irish Sponsorship Awards 2025. The programme demonstrated how multi-agency collaboration can deliver integrated support for domestic violence survivors, establishing a model for community-based holistic development.
2.12 Million Reasons to Invest: Why the Irish Sports Monitor Is the Sponsorship Industry’s Most Valuable Dataset
Over 2.12 million Irish people play sport weekly, the highest since 2007. For sponsors, the Irish Sports Monitor is the audience evidence that makes every partnership case.
Airbnb signs NASCAR track lodging sponsorship agreement
US accommodation platform Airbnb has secured a new motorsport sponsorship agreement with NASCAR and Speedway Motorsports. The partnership reflects growing demand for travel and lodging activation within sports sponsorship ecosystems.
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