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Claire McDonagh brought cultural partnership expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Claire McDonagh, Fundraising & Sponsorship Manager at the National Gallery of Ireland, joined the judging panel at the Irish Sponsorship Awards 2025, bringing 15 years of arts sector experience in partnership development and transformative cultural project delivery. With experience creating successful partnerships for transformative cultural experiences across Ireland's national cultural institution, Claire's expertise in relationship management and cultural authenticity informed the judging panel's evaluation of sponsorship alignment and meaningful audience engagement.
The Great Reset: What the Premier League’s 2026/27 Sponsorship Overhaul Means for Irish Brands
The Premier League’s gambling ban reshapes its sponsorship landscape. With Guinness among its top-tier partners, Irish brands have a clear model and a growing domestic opportunity.
Gensource backs Scottish golfer Matty Wilson in first professional sport sponsorship
Scotland-based sustainable energy firm Gensource has entered professional sport sponsorship for the first time, backing Scottish golfer Matty Wilson for the 2026 season. Wilson also works as a qualified renewables installer for the company during the off-season.
CMC Markets becomes Everton's main front-of-shirt sponsor in multi-year deal
UK-based trading platform CMC Markets has become Everton Football Club's main front-of-shirt sponsor in a multi-year deal. The partnership covers all three senior squads and includes financial literacy programmes in the Liverpool City Region.
Golf Ireland signs three-year partnership with Whirlpool as official appliance partner
Whirlpool has become Golf Ireland's official appliance partner in a three-year deal covering senior championships, mixed competition and volunteer recognition. The partnership gives the household brand naming rights across multiple established Golf Ireland events and initiatives.
Allianz Ireland adds race kit branding to Rhasidat Adeleke partnership
Allianz Ireland has added race kit branding to its partnership with sprinter Rhasidat Adeleke, debuting at the Prefontaine Classic on 3 July. The deal runs through to the Los Angeles 2028 Olympic cycle.
Kia Ireland takes title sponsorship of Newstalk drivetime programme The Hard Shoulder
Kia Ireland has become title sponsor of Newstalk's The Hard Shoulder in a 12-month deal brokered by Media Central and Havas Media. The partnership targets approximately 153,000 evening commute listeners across on-air and digital channels.
Siobhan Casey brought brand-building expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Siobhan Casey, Senior Brand Manager at Bulmers, joined the judging panel at the Irish Sponsorship Awards 2025, bringing a decade of marketing experience across Ireland, the UK, and Australia with recognised expertise in culturally resonant brand building and consumer campaign excellence. With experience building standout consumer campaigns across diverse markets and categories, Siobhan's expertise in cultural brand positioning and measurable marketing impact informed the judging panel's evaluation of sponsorship innovation and authentic audience connection.
Blazing a New Trail: How PwC’s Global Sports Survey Puts Sponsorship at the Heart of Irish Sport’s Commercial Future
PwC’s ninth Global Sports Survey forecasts 7.4% annual growth and confirms sponsorship as sport’s second biggest revenue driver. For Irish brands, the directive is clear.
Annandale secures Kilmarnock shirt sponsorship partnership
Annandale Home Improvements has signed a two-year shirt sponsorship agreement with Kilmarnock FC. The partnership expands an existing commercial relationship and adds new branding rights alongside stadium improvement projects.
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