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Seibhe Hannon brought FMCG expertise and creative thinking to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Seibhe Hannon, Brand Manager at Ballymaloe Foods, joined the judging panel at the Irish Sponsorship Awards 2025, bringing diverse FMCG marketing experience across brand management, ambassador roles, distributor partnerships, and strategic brand development. With experience spanning brand management, alcohol industry activation, law firm marketing, and distributor-side FMCG strategy, Seibhe's creative approach to brand building and unconventional thinking informed the judging panel's evaluation of sponsorship innovation and authentic consumer engagement.
Built to Last: What HRI’s Record Half-Year Figures Mean for Irish Sports Sponsorship
HRI reports race sponsorship up 4.3% and bloodstock sales up 20.9% in H1 2026. Irish horse racing is setting the standard for commercial rights holder performance.
Mr Vegas secures front-of-shirt sponsorship with Reading FC
Mr Vegas, the UK-licensed casino brand of Malta-based operator Immense Group, has become front-of-shirt sponsor of English League One club Reading FC. The deal reflects operators' shift toward cost-efficient EFL sponsorship platforms.
Elliott Group backs Nations' Cup of Ireland in centenary year
Elliott Group has been named Official Sponsor of the Nations' Cup of Ireland at the Gallagher Dublin Horse Show. The deal gives the contractor a new commercial platform tied to its RDS relationship.
Midlands Park Hotel backs staff member William Paiva for Ireland debut at World Masters Athletics Championships
Midlands Park Hotel in Portlaoise has sponsored staff member William Paiva for his debut representing Ireland at the 2026 World Masters Athletics Championships in South Korea. Paiva is expected to be County Laois's only athlete on the Irish team at the Daegu event.
Tattersalls Ireland backs first Hungarian race sponsorship at Kincsem Park in Budapest
Tattersalls Ireland has announced its first Hungarian racing sponsorship, backing a race at Kincsem Park in Budapest on 6 September. The deal opens a new commercial relationship between the Irish bloodstock auctioneers and the Hungarian racing market.
1xBet Ireland signs year-long race sponsorship deal with Gowran Park Racecourse
1xBet Ireland has signed a new sponsorship deal with Gowran Park Racecourse, covering 15 races across the flat and National Hunt seasons. The deal builds on the firm's existing Irish racing partnerships at Punchestown and The Curragh.
Activation Over Assets: What Stephen Pearson’s World Cup Analysis Means for Irish Sponsorship Strategy
Sports Media Gaming CEO Stephen Pearson says activation, not rights fees, drives sponsorship ROI. Irish brands and rights holders have a direct opportunity to apply this framework.
Texas Tech renames football stadium Galaxy Stadium in 15-year naming rights deal
Texas Tech Athletics has signed a 15-year naming rights deal worth $75 million (approximately €68.5 million) with US data centre and digital assets company Galaxy. The agreement renames the Lubbock stadium Galaxy Stadium from the 2026 season.
US Polo Assn returns as Official Apparel and Team Sponsor of DMMI Royal Charity Polo Cup
US-based global sports brand U.S. Polo Assn. has returned for an eighth year as Official Apparel and Team Sponsor of the DMMI Royal Charity Polo Cup at Windsor. The 2026 event raised over £1 million (approximately €1.18 million) for ten UK charities.
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