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Explore industry news, insights, and updates from the Irish Sponsorship Awards.
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Sponsorship shift
Author: April Lara
Across sport, events, and experiences, sponsorship is driving engagement that truly matters
Inside the judging process for the Irish Sponsorship Awards 2025
Author: April Lara
The Irish Sponsorship Awards 2025 are about more than recognising outstanding partnerships—they set the benchmark for innovation, creativity, and business impact across the sponsorship sector.
Henkell Freixenet targets global GTR growth with premium, no-alcohol and spritz innovations
Author: GTRMag
Henkell Freixenet will showcase its expanded sparkling wine portfolio — including Mionetto, Freixenet, Gratien & Meyer, and Alfred Gratien — at TFWA Cannes (28 Sept–2 Oct).
Sony & Fnatic bring esports experience to Saudi fans at EWC 2025
Author: CampaignMe
Sony Middle East and Africa teamed up with UK-based esports organisation Fnatic for an interactive fan activation at the 2025 Esports World Cup in Riyadh (8–13 July).
Belfast City Airport launches first spirit showcase with local distillers
Author: Irish Quality
Belfast City Airport will host its inaugural That’s The Spirit week from 23 to 30 August 2025, spotlighting Northern Ireland’s growing distilling sector through tastings and activations in World Duty Free and the Aspire Lounge.
CyberloQ taps The Wrapped Brand Agency to drive global growth in fintech and cybersecurity
Author: EQS
CyberloQ Technologies (OTCQB: CLOQ) has appointed UK-based The Wrapped Brand Agency as its official global marketing partner, marking its first external agency collaboration.
SPAR and EUROSPAR sign landmark deal to fuel Team Ireland’s road to LA 2028
Author: SFB
SPAR and EUROSPAR have been named the new Official Retail Partners of the Olympic Federation of Ireland and Paralympics Ireland, replacing Circle K in a move set to reshape Olympic sponsorship in the country
Dublin Horse Show marks 150 years with global prestige and commercial agility
Author: SFB
The 150th Dublin Horse Show is drawing over 110,000 spectators, worldwide TV coverage, and elite competitors, with Rolex stepping in as headline partner and Official Timepiece.
BeLive Technology Partners with Insight Lab to Elevate Real-Time Viewer Insights Across Asia
Author: PR Newswire
BeLive Holdings (NASDAQ: BLIV), a global leader in interactive live streaming solutions, has announced a strategic partnership with Japan-based data consultancy INSIGHT LAB Inc. to drive real-time analytics, AI innovation, and personalised viewer engagement across Asia.
New Relic and M.Tech Forge Strategic APAC Partnership to Scale Observability Solutions
Author: TechDay Security Brief
New Relic has entered into a strategic distribution agreement with cybersecurity specialist M.Tech to expand its reach across Asia Pacific.
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