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Sport Endorse finalist for Innovation in Sponsorship at Irish Sponsorship Awards 2025
Shortlisted for platform-driven athlete partnerships last year, Sport Endorse 2.0 reached the Innovation in Sponsorship final at the Irish Sponsorship Awards 2025. The platform demonstrates how digital infrastructure can democratise athlete-brand connections, establishing a scalable model for sponsorship access across Ireland's sporting community.
Ireland at the European Table: What the ESA’s Record €34.45 Billion Market Means for Irish Sponsorship Strategy
European sponsorship hit a record €34.45bn in 2025. Ireland features in the ESA’s continent-wide analysis — and the strategic agenda for Irish sponsors is clearer than ever.
US Bank becomes official NFL bank and wealth management sponsor in multiyear deal
US Bank has announced a multiyear partnership making it the official bank and wealth management sponsor of the NFL, with the league's retail banking rights available for the first time in over 30 years. The deal includes a financial guidance programme for NFL players.
JPMorgan Chase in talks to become top-tier Olympic sponsor ahead of LA 2028
JPMorgan Chase is in talks to join the International Olympic Committee's top-tier sponsorship programme ahead of the 2028 Los Angeles Games. The move would make the US banking giant one of the most prominent corporate partners in the Olympic movement.
Swim Ireland secures Deloitte Ireland as three-year Performance Programme partner
Swim Ireland has announced a three-year partnership with Deloitte Ireland as a partner of its Performance Programme. The deal extends through to the Los Angeles 2028 Olympic Games and supports Ireland's high-performance swimmers and divers.
Centra launches 2026 All-Ireland Senior Hurling Championship campaign with Sharpshooter competition
Centra Ireland has officially launched its 2026 All-Ireland GAA Senior Hurling Championship sponsorship, now in its 17th consecutive year. The activation includes the return of the GAA Sharpshooter Competition targeting children aged 8 to 12 across Ireland.
Galgorm Collection signs inaugural North West 200 sponsorship ahead of May race week
Northern Ireland hospitality group Galgorm Collection has announced its inaugural sponsorship of the 2026 Briggs Equipment North West 200, one of the province's flagship sporting and tourism events. The road race takes place along the North Coast from 4 to 9 May.
An Post and Abbey Theatre reach finalist stage for Best Arts and Cultural Sponsorship at Irish Sponsorship Awards
Shortlisted for its festive audience activation last year, the Abbey Theatre and An Post's Emma 2024/25 partnership reached the Best Arts and Cultural Sponsorship finalist stage of the Irish Sponsorship Awards 2025, driving nearly 5,000 Christmas cards posted through branded in-venue postboxes. The #Send Love campaign demonstrated how arts sponsorships can deliver measurable commercial outcomes alongside genuine cultural connection, establishing a model for purpose-led brand integration within Ireland's cultural sector.
Record Growth, European Scale: What the ESA’s €34.45 Billion Market Report Means for Irish Sponsorship Strategy
European sponsorship hit €34.45bn in 2025. With Laya Healthcare named in the ESA’s pan-European report, Ireland is punching above its weight and the strategic agenda is clear.
Pepsi MAX named official soft drinks partner of England men's and women's senior football teams
PepsiCo has agreed a four-year partnership with The FA, naming Pepsi MAX as the official soft drinks partner of England's men's and women's senior football teams. The deal includes a founding role in a new FA initiative supporting the women's game.
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