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Gavin McAllister brought partnership strategy expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Gavin McAllister, Managing Director of 1920 Worldwide (Ireland), joined the judging panel at the Irish Sponsorship Awards 2025, bringing 22 years of industry experience across rightsholders, brands, and agencies with deep expertise in sport, music, culture, and business partnerships. With experience supporting rightsholders and brands to leverage partnership power for growth across sport, music, culture, and business sectors, Gavin's multi-stakeholder perspective and strategic partnership development expertise informed the judging panel's evaluation of sponsorship authenticity and measurable commercial alignment.
Authentic, Relevant, Effective: What The Brand Fans’ SPi Research Means for Irish Sponsorship Strategy
The Brand Fans’ SPi research finds sports sponsorship recall at 69.17%. For Irish brands, authenticity and audience relevance are now the real measures of return.
Liverpool agrees £300m shirt deal with Turkish Airlines
Liverpool FC has agreed a reported £300 million, five-year front-of-shirt deal with Turkish Airlines from the 2027/28 season. The Istanbul-based carrier replaces Standard Chartered after 17 years as the club's shirt sponsor.
Manchester United signs sleeve sponsorship deal with SumUp
Manchester United has agreed a multi-million pound, multi-year shirt sleeve sponsorship deal with fintech company SumUp. The branding debuts on Thursday as United face Sabah in the Champions League at Old Trafford.
Subaru backs Scone Palace International Horse Trials
Subaru UK & Ireland has backed the Scone Palace International Horse Trials as official vehicle partner. The Perthshire event, which attracted 14 Olympians from 11 nations, also featured Subaru's Grassroots Championship title sponsorship.
Heineken Ireland becomes 2027 Ryder Cup beer supplier
Heineken Ireland will be Official Beer, Cider and Stout Supplier to the 2027 Ryder Cup at Adare Manor. The Cork-based brewer's portfolio will be served across bars and hospitality suites at the event.
Sisk becomes new sponsor of Focus Ireland's Shine A Light
Sisk has been named new sponsor of Focus Ireland's Shine A Light fundraising sleep out. The construction group extends seven years of support ahead of the nationwide event on 9 October.
Karen Price brought creative content expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Karen Price, Creative Director at STUDIO at News Ireland and Onic, joined the judging panel at the Irish Sponsorship Awards 2025, bringing 14 years of award-winning creative content production experience across video, audio, social, and experiential activations. With experience creating diverse content formats for high-profile brands and leading an award-winning creative studio within the News UK and Ireland Group, Karen's expertise in content strategy, creative design thinking, and measurable audience engagement informed the judging panel's evaluation of sponsorship creativity and authentic brand storytelling.
Loyalty or Liability? What Brand Rivalry Research Means for Irish Sports Sponsorship Strategy
Bakery and Snacks analysis maps how team sponsorships inherit rival fan hostility. For Irish brands in the GAA market, the lesson is sharper than most.
TMG Financial Services becomes Rotherham Women's shirt sponsor
TMG Financial Services has become Official Back-of-Shirt Partner of Rotherham United Women FC for the 2026/27 season. The Rotherham-headquartered mortgage and protection network is also a co-owner of the club.
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