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Low budget sponsorships prove precision beats spending at Irish Sponsorship Awards 2025
Mindshare, DFI Beds, and Dr. Oetker Ireland showed at the Irish Sponsorship Awards 2025 that focused audience targeting and clear measurement can deliver strong results on modest budgets. From a podcast partnership to paid athlete roles and a charity baking competition, each entry delivered tangible results within constrained budgets.
Connected, Trusted, Effective: What the IPA and Bauer Study Means for Irish Sponsorship Activation
IPA and Bauer find connected media planning strengthens brand trust and results. Irish sponsors can apply the logic to activation.
cinch backs Brentwood Town Women with front-of-shirt sponsorship
cinch, a UK online used car retailer, has become front-of-shirt sponsor of Brentwood Town Women’s First Team for 2026/27. The team enters the Eastern Region Women’s Football League Premier Division after back-to-back promotions.
XEFI replaces TotalEnergies as title sponsor of Bernaudeau’s cycling team
XEFI, a French IT services group, will be title sponsor of Jean-René Bernaudeau’s cycling team from 2027 to 2029, replacing TotalEnergies. The team will compete under the XEFI name.
Belmont Park and Naas swap race sponsorships with Horse Racing Ireland
The New York Racing Association, Horse Racing Ireland and Naas Racecourse have formed a reciprocal turf race sponsorship. It begins with the Man o’ War at Belmont Park on 28 November.
Supermac’s funds University of Galway football and hurling programmes
Supermac’s has been confirmed as the new sponsor of Gaelic games at the University of Galway. The Irish fast food group will fund men’s football, ladies football and hurling, including new playing jerseys.
Colliers sponsors two Irish players at ITF Masters World Championships
Colliers, the Canadian-headquartered property adviser, has sponsored Irish tennis players Andrew Kirwan and Paul Keogan for the ITF Masters World Championships in Tokyo. The Men’s Over 30s competition begins on 15 November.
Smart execution outperforms budget scale at Irish Sponsorship Awards 2025
Kerrygold, Mindshare, Gala Retail, Sport Endorse, DFI Beds, and Londis showed at the Irish Sponsorship Awards 2025 that precise targeting and clear measurement can deliver strong results regardless of budget size. Kerrygold, Mindshare, Gala Retail, Sport Endorse, DFI Beds, and Londis each showed how defined audiences, well-chosen formats, and measurable goals can deliver lasting value across a range of budgets and sponsorship models.
Appetite Is Rising, Proof Is Lagging: What Nielsen’s Sponsorship Signals Mean for Irish Brands
94% of Indian marketers plan higher sponsorship spend, Nielsen finds. Irish rights holders can win by proving returns.
Kyocera backs QPR FC Women with back-of-shirt partnership
Kyocera Document Solutions UK, part of Japan’s Kyocera group, has become back-of-shirt sponsor of QPR FC Women. The print and office solutions provider also takes stadium and concourse advertising.
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