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Purpose-driven partnerships reshape sponsorship standards at Irish Sponsorship Awards 2025
The sustainability and social impact category at the Irish Sponsorship Awards 2025 revealed how purpose-driven sponsorships deliver measurable community benefit whilst strengthening brand positioning, establishing new benchmarks for authentic social value creation. Winning and finalist entries across sustainability and social impact categories demonstrated that genuine community commitment, not superficial purpose-washing, drives authentic brand connection and measurable stakeholder outcomes.
All to Play For: What the IPA and SEF’s Landmark Sports Sponsorship Report Means for Irish Brands
Six in ten practitioners lack confidence in sports sponsorship ROI. The IPA and SEF report gives Irish brands the three-step fix.
Squeaky Clean Cleaning Services sponsors Porthmadog Under-15s kit
CPD Porthmadog’s Under-15s have secured new playing kit sponsorship from Squeaky Clean Cleaning Services. The kit, produced by Teejac, is reversible and was worn before a match against CPD Nefyn United.
Barratt David Wilson Homes backs Gillingham’s 2026 town carnival
Barratt David Wilson Homes has backed Gillingham Carnival in Dorset as headline sponsor. The housebuilder is building new homes in the town at its Kings Court and Romans Quarter developments.
UPG UK & Ireland and Mahle renew Wheatley Hills RUFC shirt deal
UPG UK & Ireland and Mahle have renewed their joint shirt sponsorship of Wheatley Hills Rugby Union Club’s second team. Both automotive aftermarket firms will be branded on the shirts this season.
Kress backs GroundsFest Academy training with equipment and workshops
The GroundsFest Academy has named Kress UK and Ireland as its newest Platinum Sponsor. The battery and robotic mowing supplier, part of China-headquartered Positec, will provide demonstration equipment, workshops and product training.
Aon becomes Irish Rugby premium sponsor after 12 years backing women’s team
Aon, the Dublin-headquartered professional services firm, has become a Premium Sponsor of Irish Rugby after 12 years backing the women’s game. The partnership began in 2014 as inaugural Principal Sponsor of Ireland Women.
Irish Sponsorship Awards 2025 celebrates excellence in partnership and innovation
The Irish Sponsorship Awards 2025 ceremony last year at The Royal Marine Hotel, Dublin, celebrated sponsorship excellence across innovation, sustainability, and community impact, establishing benchmarks for authentic partnership delivery. The awards recognised organisations demonstrating how strategic partnerships combine creative ambition, social purpose, and measurable commercial performance shaping Ireland's sponsorship landscape.
Standing Out Is Not Enough: What Zappi’s Social Video Research Means for Irish Sponsorship Activation
Zappi’s 3,300-ad study finds creator-style content 30% less likely to be top performers. For Irish sponsors, the brand activation implications are immediate.
Barratt and David Wilson Homes back Driffield Show's 150th edition
Barratt and David Wilson Homes has sponsored the 150th Driffield Show, one of the UK's largest one-day agricultural shows. The housebuilder is building new homes in Driffield at Mortimer Park and Porters Way.
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