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Explore industry news, insights, and updates from the Irish Sponsorship Awards.
Strategic resonance
Author: April Lara
What makes a partnership meaningful? How does it connect with culture, community, or change?
Leitrim GAA begins new chapter as Avant Money naming deal ends
Author: Leitrim Observer
Leitrim GAA and Avant Money have concluded their six-year naming rights partnership for Carrick-on-Shannon’s county grounds, bringing an end to a deal that delivered more than just signage.
Forvis Mazars puts down roots in Galway GAA with hurling championship sponsorship
Author: Galway GAA
Forvis Mazars is making its mark at the heart of Galway sport as title sponsor of the Galway Senior Hurling Club Championship.
Irish co-ops back women in dairy with landmark funding model
Author: Agriland
Ireland’s major milk processors are joining forces to support women in dairy through a new long-term funding partnership with Dairy Women Ireland (DWI).
BoyleSports doubles down on brand power with Galway Races renewal
Author: Inside Bitcoins
BoyleSports has renewed its headline sponsorship of the Galway Races’ key Saturday fixture, cementing its brand at the centre of Ireland’s most commercially valuable racing day.
Wexford Credit Union strikes cultural chord with Fleadh sponsorship
Author: Irish Independent
Wexford Credit Union is doubling down on community and culture, returning as the main sponsor of Fleadh Cheoil na hÉireann 2025 for a second year.
AI offers edge as sponsorship market grows more competitive
Author: Marketing.ie
As Irish sports sponsorship faces rising clutter and competition, AI is emerging as both an opportunity and a challenge.
Connections that count
Author: April Lara
The sponsorship landscape in Ireland is vibrant, a testament to the powerful connections being forged between brands and their audiences.
Ping's new Golf Ireland partnership elevates amateur golf
Author: Golf Business News
Golf Ireland and PING have forged a significant partnership, naming the prominent equipment brand as the official supplier of golf bags and headcovers through 2026.
Sponsorship thinking is strategically shifting
Author: Sport for Business
New research reveals a significant evolution in sponsorship approaches.


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