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Explore industry news, insights, and updates from the Irish Sponsorship Awards.
Strategic resonance
Author: April Lara
The most effective sponsorships are no longer just about visibility. They’re about resonance—the kind that aligns values, builds trust, and extends beyond the event itself.
Strengthening transatlantic trade ties
Author: Irish Examiner
A new partnership between Shannon Foynes Port Company and the Port of Cleveland marks a strategic move to deepen trade links between Ireland’s Midwest and North America.
Sperry steps back into UK and Irish spotlight
Author: Just Style
Sperry is making a strategic comeback in the UK and Ireland with Gardiners as its new distribution partner.
Dove Men+Care secures strategic win with Lions Tour media partnership
Author: Ad World
Dove Men+Care has teamed up with The Irish Times and Irish Examiner in a smart move to embed its brand directly into the digital coverage of the British & Irish Lions Tour.
Flogas backs performance and purpose on the road to LA 2028
Author: Sponsorship.org
Flogas has renewed its sponsorship of Team Ireland through to the 2028 Olympic Games, delivering a model that blends brand purpose with high-performance outcomes
Zeus Packaging renews Cork City FC deal to deepen local brand roots
Author: KTLA
When global ambition aligns with community commitment, the result is brand resonance that sticks.
Elevate your brand at Ireland’s most eye-catching event
Author: Boyle Today
For over five decades, the Irish Hot Air Balloon Championships has delivered high-altitude spectacle and international attention.
Beauty meets business at Galway’s biggest race day
Author: Tuam Herald
The Galway Races has secured a high-profile, three-year sponsorship with Irish skincare sensation Ella & Jo for its flagship Ladies Day event, reinforcing the power of beauty-led partnerships in live experiences.
Luxury meets intrigue in high-stakes brand storytelling
Author: Ad World
Mercedes-Benz Ireland has secured the official car partnership for The Traitors Ireland, marking a bold integration of luxury branding within one of RTÉ’s most anticipated new shows.


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