Stay Informed on Corporate Sustainability

Author: Jed Nykolle Harme

Arts sponsorship increasingly demands demonstrable educational outcomes alongside environmental accountability. Last year, EUROSPAR's Junk Kouture partnership claimed double honours at the Irish Sponsorship Awards 2025, Best Arts & Cultural Sponsorship and Environmentally Sustainable Sponsorship, for a programme that transformed waste materials into creative learning experiences while delivering measurable youth engagement. The collaboration extended beyond traditional event sponsorship, combining sustainability education, hands-on creative activation, and circular economy principles into an integrated programme that delivered tangible outcomes across environmental awareness, skills development, and community participation metrics.

Author: Archie Villaflores

Avianca, a Colombian airline operating as part of the Abra Group, has signed a multi-year sponsorship agreement with Miami FC, a United States professional soccer club competing in the USL Championship, including official team jersey branding.

Author: Archie Villaflores

Arnott's, a New Zealand food manufacturer owned by United States company Campbell Soup Company, has extended its partnership with rugby league club One New Zealand Warriors by two years as official snack partner, continuing a relationship established in 2024.

Author: Archie Villaflores

Procter & Gamble, a United States consumer goods company, has returned as top-level sponsor of USA Gymnastics after a nine-year absence, with the new agreement running through the 2028 Summer Olympics in Los Angeles.

Author: Archie Villaflores

Sub-Tech Contracts, an Irish construction firm based in the Rosses and Gaoth Dobhair area, has agreed a three-year deal as main sponsor of the annual WAAR adventure race in conjunction with CLG Naomh Muire.

Author: Archie Villaflores

Budget Energy, a Northern Ireland energy provider, will return as title sponsor of SuperCupNI for a second consecutive year, supporting the youth football tournament taking place from 26 to 31 July 2026 across multiple venues in Northern Ireland.

Author: Archie Villaflores

EY has announced a three-year agreement with Hockey Ireland as primary front-of-shirt sponsor for senior women's and men's teams, deepening involvement in the international high-performance programme while maintaining title sponsorship of domestic leagues.

Author: Archie Villaflores

Sponsorship value depends on linking brand objectives with measurable outcomes whilst maintaining multi-year partnership commitments. Programmes that deliver commercial performance alongside community investment demonstrate how strategic sponsorship creates business results. In review of a notable milestone from last year, 'FBD Insurance's programme claims dual wins at Irish Sponsorship Awards 2025' recognises portfolio activation supporting over 350 local initiatives annually whilst delivering measurable brand awareness and trust gains. The programme demonstrates how SME-focused brand building and grassroots community connection can drive national performance metrics through scaled local investment. Moreover, 'Fexco leads sponsorship of Kerry FC Women's Development Team' shows how financial services companies support women's football through lead sponsorship as Kerry FC enters the Women's Development League from 2026. The partnership backs regional talent development whilst supporting equal opportunities in sport. Meanwhile, 'Hummel extends Korea Sepak Takraw Association sponsorship through 2027' reflects how equipment sponsors maintain multi-year agreements supporting national teams through major competitions. The extended partnership builds on three years of uniform and equipment provision for South Korean athletes competing at Asian Games and World Championships. Portfolio activation and sustained commitment define sponsorship effectiveness. Read each story to understand how strategic integration and multi-year investment are strengthening partnerships.

Author: Jed Nykolle Harme

FBD Insurance secured both Best Societal Sponsorship and Best Grass Roots Sponsorship at the Irish Sponsorship Awards 2025 for its "Funding, Backing, Donating" programme last year.

Author: Archie Villaflores

MTC, a Namibian telecommunications company, has invested more than N$30 million (€1.59 million) in sponsorships, with 13 current beneficiaries valued at N$19.3 million supporting sport, arts, culture and community development initiatives across Namibia.