Stay Informed on Corporate Sustainability

Author: Archie Villaflores

Sponsorship success increasingly reflects strategic alignment and activation discipline rather than budget scale. Commercial impact emerges where brand values, audience insight, and platform innovation combine to deliver measurable engagement across diverse properties. Looking back at last year’s highlights, 'Mindshare's Danone Aptamil campaign wins Best Low Budget Sponsorship at Irish Sponsorship Awards 2025' demonstrated how precise targeting and format innovation maximise effectiveness within financial constraints. The campaign proved that audience-first thinking and authentic content integration can deliver commercial outcomes without requiring substantial investment. Additionally, 'Club secures four-year League of Ireland soft drink partnership' reflects how domestic brands leverage multi-year commitments to strengthen cultural authenticity and supporter connection. Long-term agreements across league structures demonstrate confidence in grassroots sport as a viable commercial platform. Meanwhile, 'Korean Golf Club announces PLUS as founding pillar partner in multi-year deal' illustrates how international team sponsorships combine visibility with values-driven programming. Founding partnerships establish identity frameworks whilst supporting development initiatives beyond competition presence. These stories underscore a sector where cultural fit, activation quality, and strategic commitment determine partnership value. Explore each article to see how alignment and activation discipline are reshaping sponsorship effectiveness.

Author: Jed Nykolle Harme

Applauded for strategic precision last year, Mindshare won Best Low Budget Sponsorship at the Irish Sponsorship Awards 2025 for a Danone Aptamil campaign that demonstrated how targeted podcast partnerships can deliver measurable impact without requiring significant investment.

Author: Archie Villaflores

The Aboitiz Group, a Philippine conglomerate operating through Davao Light and Power Co., Therma South, Hedcor and Apo Agua Infrastructura, has renewed its sponsorship of Ironman 70.3 Davao for the fifth consecutive year, supporting the city's international endurance sporting event.

Author: Archie Villaflores

Korean Golf Club, competing in the United States-based LIV Golf League, has announced PLUS, a joint brand of South Korean financial group Hanwha's affiliates, as its founding pillar partner in a multi-year sponsorship covering player kits and youth golf development.

Author: Archie Villaflores

Guinness has extended its collaboration with Virgin Media Television to provide live audio description and Irish sign language coverage for the 2026 Guinness Six Nations, expanding accessibility features with a dedicated ISL channel and educational rugby terminology segments.

Author: Archie Villaflores

The Coca-Cola Company has partnered with the Irish Football Association and Northern Ireland Football League as official soft drinks partner, activating multiple brands including Coca-Cola Original Taste, Coca-Cola Zero Sugar and Powerade across national and domestic competitions.

Author: Archie Villaflores

Club, the Republic of Ireland's largest indigenous carbonated soft drink brand, has secured a four-year partnership with the League of Ireland, becoming the official soft drink partner across all three divisions through 2029.

Author: Archie Villaflores

The sponsorship sector continues to evolve, driven by purpose-led initiatives, strategic investment, and innovative technologies. Recent developments underscore a focus on measurable impact, stronger engagement, and sustainable growth across partnerships and activations. Turning the clock back to last year’s accomplishments, ‘Barnardos Ireland wins Social Impact Award at Irish Sponsorship Awards 2025’ reflects how values-led partnerships can deliver tangible social benefits while engaging workforces effectively. The recognition underscores the growing expectation for sponsorships to combine purpose, creativity, and measurable outcomes. Our next feature, ‘ONSIDE forecasts growth in Irish sponsorship to €247 million in 2026’, highlights a market poised for expansion, where investment in strategic campaigns is increasingly guided by data, insights, and measurable returns. This growth signals broader opportunities for brands to engage audiences and communities with greater impact. In another development, ‘WSC Sports acquires Partnerbrite to expand sponsorship activation capabilities’ demonstrates how technological innovation is reshaping sponsorship operations. Integrating digital tools with creative strategies is enabling faster, more personalised activations, enhancing both visibility and measurable engagement. These stories illustrate a sector in transformation, where strategic thinking, technology, and social purpose converge to redefine standards of success.

Author: Archie Villaflores

Recognised for its purpose-driven campaign last year, Barnardos Ireland won the Social Impact Award at the Irish Sponsorship Awards 2025, celebrating a partnership that strengthened collaboration, engagement, and meaningful social impact across retail teams.

Author: Archie Villaflores

Garanti BBVA, a leading Turkish bank, has renewed its partnership with the Turkish Basketball Federation for another five years. The agreement covers all national teams and youth programmes, continuing the longest-running sponsorship in Turkish basketball history.