Arnott's extends One New Zealand Warriors partnership by two years

Arnott's has extended its partnership with rugby league club One New Zealand Warriors by two years as official snack partner, according to a Warriors announcement.

The New Zealand food manufacturer, owned by United States company Campbell Soup Company, will focus the relationship as presenting partner of the pre-game Fan Cam and the halftime guard of honour. Arnott's Shapes is also continuing its broader support as the NRL's official snack partner.

Mike Cullerne, group managing director New Zealand at Arnott's, said the company is excited to be continuing the partnership. "Kiwis can't get enough of Arnott's Shapes and we're looking forward to activating at the games and bringing the flavour, showing our support for the club," he stated.

Cullerne said the relationship is special as another demonstration of the company's commitment to the New Zealand community. Arnott's Shapes Chicken Crimpy is the number one biscuit or cracker in New Zealand, according to Circana Scan data for the total grocery market as at 25 January 2026.

Glenn Harris, chief operating officer commercial and marketing at One New Zealand Warriors, said the club is thrilled to strengthen the highly valued partnership. "They've added a new dimension to our sponsorship family and have helped to bring their energy to our game day experience," he noted.

The new two-year deal extends the relationship between Arnott's and One New Zealand Warriors which kicked off in 2024. The Arnott's Group portfolio of brands continues the 160-year legacy of the Arnott family, providing food to consumers across the world.

Arnott's has been voted New Zealand's most trusted biscuit brand for the last three years, with the company's commitment to quality maintaining its market position in the competitive snacking category.

View complete partnership details in the full press release.