Avianca signs multi-year Miami FC sponsorship agreement

Avianca has signed a multi-year agreement to become an official sponsor of Miami FC, a professional soccer club competing in the USL Championship, according to Finance Colombia.

The Colombian airline, operating as part of the Abra Group, will receive brand placement on the official team jerseys under the terms of the deal. Additionally, the club's fan interaction area, previously known as the Fútbol305 Zone, has been rebranded as the Avianca Fútbol305 Zone, intended to provide fans with direct access to players and team events.

The partnership comes as the United States-based club initiates construction of a new stadium facility in the south Miami-Dade area and seeks to align with corporate partners as part of a long-term growth strategy.

Rolando Damas, sales director for North America and Europe at Avianca, said Miami serves as a critical gateway connecting the US with Latin America. The move marks a strategic effort by Avianca to consolidate its presence in the Florida market, which serves as a primary hub for its North American operations.

In 2025, Avianca transported more than 4.9 million passengers to and from the US, representing an increase of more than 6 per cent (6.7 per cent) compared to 2024 figures. During that period, the airline operated 34,200 flights within its US network.

Nathan Krum, chief marketing and revenue officer at Miami FC, stated the collaboration is part of a broader vision to increase community accessibility and global connectivity. The partnership coincides with the development of facilities in South Florida.

Avianca currently operates more than 400 weekly flights across 14 US cities, with Florida operations including more than 100 weekly flights departing from Miami, Orlando, Fort Lauderdale and Tampa. The financial terms of the sponsorship were not disclosed.

Read the complete partnership details in the full article.