123.ie doubles down on Irish athletics with extended deal

123.ie has extended its sponsorship of Athletics Ireland until 2030 in a significant six-figure agreement. The insurance brand, part of RSA, will remain the Official Partner and International Kit Partner, while continuing as title sponsor for the National Championships, National Athletics Awards, and Summer Camps. Since their partnership began in 2022, Irish athletics has seen record performances and growing public engagement. This renewal cements 123.ie’s role in driving both grassroots and elite sport, with new community initiatives and a fresh campaign featuring athletes Kate O’Connor and Sharlene Mawdsley set to launch this month.

Read the full article to explore the deal’s strategic impact.