Alfa Romeo stakes a bold claim in Irish motorsport

Alfa Romeo Ireland has secured naming rights to one of Irish motorsport’s most recognisable features—the Mondello Park bridge. This strategic move celebrates the brand’s 115th anniversary while honouring its deep racing legacy in Ireland, dating back to the 1929 Irish Grand Prix.

By unveiling the Giulia and the all-new, all-electric Junior as Mondello Park’s official safety cars, Alfa Romeo not only reinforces its commitment to performance and design but also signals a future-focused pivot to electric innovation.

This partnership is a sharp reminder that modern sponsorship is no longer about passive branding. It’s about aligning with heritage, embracing innovation, and making a statement where passion lives—trackside.

Read the full article to see how Alfa Romeo is rewriting the rules of brand placement in motorsport.