Applegreen's Barretstown partnership finalist for Social Impact Award at Irish Sponsorship Awards 2025

Shortlisted for nationwide fundraising and therapeutic programme support last year, Applegreen's Barretstown partnership reached the Social Impact Award final at the Irish Sponsorship Awards 2025, establishing a model for multi-stakeholder engagement delivering tangible outcomes for seriously ill children.

The partnership demonstrates how retail networks can mobilise customers, employees, and suppliers toward shared social purpose, embedding fundraising mechanisms across operational touchpoints.

Applegreen's approach prioritised accessible engagement channels and sustained commitment, ensuring the partnership delivered meaningful programme access rather than remaining isolated charitable contribution.

By raising €2.1 million through nationwide activation, the collaboration enabled thousands of children to experience Barretstown's free therapeutic programmes, reflecting the sector's evolution toward impact-driven partnerships where commercial infrastructure enhances social outcomes.

The finalist entry showcased comprehensive stakeholder integration across customer transactions, employee participation, and supplier collaboration, demonstrating how sustained fundraising models can create measurable community impact while strengthening brand positioning around social responsibility.

This recognition underscores rising expectations across the Irish Sponsorship Awards, where social impact partnerships increasingly demand brands demonstrate long-term commitment, multi-channel engagement, and quantifiable beneficiary outcomes alongside strategic alignment.

For past winners, category details, and updates, visit the official Irish Sponsorship Awards website and subscribe to the newsletter for exclusive insights and coverage from Ireland's sponsorship sector.