Aviva Ireland extends stadium sponsorship and national sports partnerships

Aviva Ireland has confirmed a five-year renewal of its naming rights for Aviva Stadium, alongside extended sponsorships of the Irish Rugby Football Union (IRFU) and Football Association of Ireland (FAI) until 2030. The agreement positions Aviva at the centre of Irish sports sponsorship, supporting both national teams and grassroots programmes.

Since 2010, Aviva Stadium has hosted over 350 major events with more than 11.5 million attendees, becoming a leading venue for football, rugby, and cultural events in Ireland. The renewal ensures Aviva remains deeply embedded in the country’s sports landscape while advancing its venue-led sponsorship strategy across Ireland and the UK.

The partnership supports initiatives including the IRFU’s Mini Rugby National Festival and the FAI’s In Her Boots programme, fostering youth participation and development in rugby and football nationwide. The sponsorship underlines Aviva’s focus on engagement beyond matchdays, connecting with fans, communities, and stakeholders through consistent presence and support.

Aviva executives highlighted the strategic importance of maintaining visibility in iconic sports venues while strengthening relationships with national teams. IRFU and FAI leaders emphasised how the extended sponsorship reinforces grassroots initiatives and provides stability for long-term programme planning.

This continuation builds on Aviva’s previous collaborations in the UK, such as the 2023 naming rights for Aviva Studios in Manchester, demonstrating the company’s commitment to integrated sports and cultural sponsorships across Europe.

By anchoring its brand in premier Irish sports assets, Aviva ensures high-level exposure and alignment with community-driven initiatives, making the sponsorship a multi-layered engagement strategy that spans both elite performance and grassroots development.

Explore the full details of Aviva Ireland’s multi-year sponsorship strategy and its impact on Irish sports in the complete story.