Beauty meets business at Galway’s biggest race day

The Galway Races has secured a high-profile, three-year sponsorship with Irish skincare sensation Ella & Jo for its flagship Ladies Day event, reinforcing the power of beauty-led partnerships in live experiences. With over 25,000 attendees expected, the collaboration puts a spotlight on Irish creativity, fashion, and female entrepreneurship—turning a day at the races into a global brand platform. With immersive activations, generous prizes, and growing international reach, this deal exemplifies how authentic brand alignment can elevate both profile and prestige.

Read the full article to see how beauty, fashion, and sponsorship strategy are converging at the Galway Races.