BoyleSports doubles down on brand power with Galway Races renewal

BoyleSports has renewed its headline sponsorship of the Galway Races’ key Saturday fixture, cementing its brand at the centre of Ireland’s most commercially valuable racing day. The deal reflects a broader strategic push as the company embarks on a £100 million expansion into the UK, aiming to triple its shop footprint and challenge industry giants.

As regulatory pressures and digital disruption reshape the betting landscape, BoyleSports is betting big on visibility and heritage. Its Galway partnership reinforces local roots while its West Ham United deal signals serious UK intent. In a tightening market, brand equity and sharp execution will be the real differentiators.

Read the full story to explore how BoyleSports is navigating a high-stakes growth strategy.