Castell Howell extends Scarlets Rugby partnership with expanded stadium and kit deal

Welsh food service wholesaler Castell Howell has extended its long-standing commercial partnership with Scarlets Rugby, retaining its position as official South Stand sponsor and kit partner while expanding its operational role at Parc y Scarlets in Llanelli to include new pourage partner rights covering the supply of alcohol across the stadium.

Business Live reported that the renewed agreement also confirms Castell Howell as the primary supplier of food and beverage services across Parc y Scarlets, with fresh South Stand branding set to be unveiled in and around the stadium concourses as part of the expanded partnership.

Garan Evans, Scarlets commercial manager, said the club is delighted to extend its partnership with Castell Howell, noting that their continued commitment across multiple areas of the club, from matchday experience to community initiatives, highlights the strength of the relationship, and that the reinforced partnership enhances what the club can offer supporters while enabling collaborative work on community projects that benefit people across west Wales.

Martin Jones, director of transport operations at Castell Howell, said the company fully recognises the vital role Scarlets Rugby and local grassroots clubs play in developing the next generation of players, and that securing the new pourage partner rights is tremendous news for the Welsh supply chain, creating further opportunity to expand the Welsh produce range supplied throughout the stadium and strengthen a shared commitment to supporting local producers.

Jones added that the vision remains clear: to ensure that everyone, from rugby supporters to local businesses and suppliers, benefits from Castell Howell's involvement, and that making a positive difference to the communities they care about deeply is at the heart of who they are as a family business.

Follow the full details of this expanded Scarlets and Castell Howell partnership.