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Celebrating the Winners of the Irish Sponsorship Awards 2024

Author: The Irish Sponsorship Awards
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The results are in, and the winners of the Irish Sponsorship Awards 2024 represent the best and brightest in the sponsorship industry. These outstanding entries showcase innovation, creativity, and a continuous drive for excellence.

Discover the full list of winners below and get ready to be inspired by their success. Mark your calendars for your chance to shine next year—the submission dates for the 2025 awards will be announced soon.

2024 Winners

Innovation in Sponsorship

FINALISTS:

  • 'On The Pulse' X Beyond the Pale Submitted by CUPRA Ireland 'On The Pulse' X Beyond the Pale Submitted by CUPRA Ireland
  • Ireland's Best Baker with Gala Retail Ireland's Best Baker with Gala Retail
  • It's all heating up. Bord Gáis Energy proud sponsor of the Senior Hurling Championship It's all heating up. Bord Gáis Energy proud sponsor of the Senior Hurling Championship
  • Nature Wrapped in Gold at Bloom Submitted by Kerrygold Nature Wrapped in Gold at Bloom Submitted by Kerrygold
  • Sport Endorse Sport Endorse
  • The Supermac’s Jersey Scanner - Submitted by Supermac's The Supermac’s Jersey Scanner - Submitted by Supermac's

Social Impact Award

FINALISTS:

  • Applegreen Applegreen
  • Barnardos Ireland Barnardos Ireland
  • Donegal Domestic Violence Services Donegal Domestic Violence Services
  • EUROSPAR EUROSPAR
  • MACE MACE

Environmentally Sustainable Sponsorship

FINALISTS:

  • EUROSPAR EUROSPAR
  • Greyhound Racing Ireland Greyhound Racing Ireland
  • Nature Wrapped in Gold at Bloom Submitted by Kerrygold Nature Wrapped in Gold at Bloom Submitted by Kerrygold
  • Transport Infrastructure Ireland Transport Infrastructure Ireland

Rising Star in Sponsorship

FINALISTS:

  • Local Solicitor - Liam Fitzgerald Local Solicitor - Liam Fitzgerald
  • Three - Elizabeth Hurley Three - Elizabeth Hurley

Best Societal Sponsorship

FINALISTS:

  • Coerver Coaching Schools Programmes - Introducing Kids to Sport Coerver Coaching Schools Programmes - Introducing Kids to Sport
  • Funding, Backing, Donating Submitted by FBD Insurance Funding, Backing, Donating Submitted by FBD Insurance
  • Junk Kouture Submitted by EUROSPAR Junk Kouture Submitted by EUROSPAR
  • The Great Pink Bake Off 2024 Submitted by Dr. Oetker Ireland The Great Pink Bake Off 2024 Submitted by Dr. Oetker Ireland

Best Sponsorship Brand

FINALISTS:

  • Ballygowan Ballygowan
  • Flogas Flogas
  • Local Solicitor Local Solicitor
  • Three Three

Sponsored by:

The Sunday Times

Best Sponsorship Team

FINALISTS:

  • PwC Ireland PwC Ireland
  • TITAN Experience TITAN Experience

Sponsored by:

The Sunday Times

Best Rights Holder

FINALISTS:

  • 2024 Aer Lingus College Football Classic 2024 Aer Lingus College Football Classic
  • Local Solicitor Local Solicitor
  • Mediahuis IRL Mediahuis IRL

Best Sports Sponsorship for Women

FINALISTS:

  • Certa & Cricket Ireland Certa & Cricket Ireland
  • DFI Beds DFI Beds
  • KPMG KPMG
  • PwC Camogie All-Stars PwC Camogie All-Stars
  • Sky Ireland Sky Ireland

Best Sporting Event Sponsorship

FINALISTS:

  • Aer Lingus College Football Classic 2024 Submitted by Aer Lingus Aer Lingus College Football Classic 2024 Submitted by Aer Lingus
  • KPMG Women's Irish Open Submitted by KPMG KPMG Women's Irish Open Submitted by KPMG
  • Local Solicitor Local Solicitor

Best Sports Team or Athlete Sponsorship

FINALISTS:

  • 35 Years of Support Submitted by Supermac's and Galway GAA 35 Years of Support Submitted by Supermac's and Galway GAA
  • Bound By Belief Submitted by Sky Ireland Bound By Belief Submitted by Sky Ireland
  • Empowering Sports Through Dedicated Sponsorship Submitted by Local Solicitor Empowering Sports Through Dedicated Sponsorship Submitted by Local Solicitor
  • Inspiring the Future Submitted by KPMG Inspiring the Future Submitted by KPMG
  • PwC Ireland x IRFU Ireland U20s Rugby Team PwC Ireland x IRFU Ireland U20s Rugby Team

Best Arts & Cultural Sponsorship

FINALISTS:

  • An Post and the Abbey Theatre Partnership – Emma 2024/25 Submitted by Abbey Theatre An Post and the Abbey Theatre Partnership – Emma 2024/25 Submitted by Abbey Theatre
  • FBD Insurance Submitted by Grooveyard FBD Insurance Submitted by Grooveyard
  • Junk Kouture Submitted by EUROSPAR Junk Kouture Submitted by EUROSPAR
  • Nature Wrapped in Gold at Bloom Submitted by Kerrygold Nature Wrapped in Gold at Bloom Submitted by Kerrygold

Best Entertainment Event Sponsorship

FINALISTS:

  • CUPRA 'On The Pulse' X Beyond the Pale CUPRA 'On The Pulse' X Beyond the Pale
  • CUPRA Sound Garden Submitted by Grooveyard CUPRA Sound Garden Submitted by Grooveyard
  • IMAGE PwC Businesswoman of the Year Awards IMAGE PwC Businesswoman of the Year Awards
  • Kaleidoscope Presented by Glenveagh Kaleidoscope Presented by Glenveagh
  • Other Voices Jameson Music Trail Submitted by Irish Distillers Pernod-Ricard Other Voices Jameson Music Trail Submitted by Irish Distillers Pernod-Ricard

Best Grass Roots Sponsorship

FINALISTS:

  • 'On the Pulse' X Beyond the Pale Submitted by CUPRA Ireland 'On the Pulse' X Beyond the Pale Submitted by CUPRA Ireland
  • 2024 Con & Annie Kirby Memorial Submitted by Greyhound Racing Ireland 2024 Con & Annie Kirby Memorial Submitted by Greyhound Racing Ireland
  • 2024 Irish Greyhound Derby Submitted by Greyhound Racing Ireland/Shelbourne Park & Shelbourne Park 2024 Irish Greyhound Derby Submitted by Greyhound Racing Ireland/Shelbourne Park & Shelbourne Park
  • Funding, Backing, Donating Submitted by FBD Insurance Funding, Backing, Donating Submitted by FBD Insurance

Best Low Budget Sponsorship

FINALISTS:

  • 2024 Con & Annie Kirby Memorial Submitted by Greyhound Racing Ireland 2024 Con & Annie Kirby Memorial Submitted by Greyhound Racing Ireland
  • 2024 Irish Greyhound Derby Submitted by Greyhound Racing Ireland & Shelbourne Park 2024 Irish Greyhound Derby Submitted by Greyhound Racing Ireland & Shelbourne Park
  • Danone Aptamil and A Little Birdie Told Me Podcast Submitted by Mindshare Danone Aptamil and A Little Birdie Told Me Podcast Submitted by Mindshare
  • Driving Community Engagement Through Strategic Sponsorship Submitted by Local Solicitor Driving Community Engagement Through Strategic Sponsorship Submitted by Local Solicitor
  • Great Pink Bake Off Submitted by Dr. Oetker Ireland Great Pink Bake Off Submitted by Dr. Oetker Ireland
  • Sleep Better. Perform Better. Submitted by DFI Beds Sleep Better. Perform Better. Submitted by DFI Beds
  • The Big Tech Show Sponsored by Elavon – Submitted by Mediahuis Ireland with Elavon & Mackerel Media The Big Tech Show Sponsored by Elavon – Submitted by Mediahuis Ireland with Elavon & Mackerel Media

Best Multi-Platform Sponsorship

FINALISTS:

  • Activia's Sponsorship of Real Health with Karl Henry Podcast Submitted by Mediahuis Ireland in collaboration with WPP Media and Danone. Activia's Sponsorship of Real Health with Karl Henry Podcast Submitted by Mediahuis Ireland in collaboration with WPP Media and Danone.
  • IMAGE PwC Businesswoman of the Year Awards IMAGE PwC Businesswoman of the Year Awards
  • Ireland's Best Baker with Gala Retail Ireland's Best Baker with Gala Retail
  • Nature Wrapped in Gold at Bloom Submitted by Kerrygold Nature Wrapped in Gold at Bloom Submitted by Kerrygold

Best Radio Broadcast or Podcast Sponsorship

FINALISTS:

  • Activia's Sponsorship of Real Health with Karl Henry Podcast Submitted by Mediahuis Ireland in collaboration with WPP Media and Danone Activia's Sponsorship of Real Health with Karl Henry Podcast Submitted by Mediahuis Ireland in collaboration with WPP Media and Danone
  • The Sound of Change: How Audio Amplified AXA’s Message on Female Empowerment Submitted by RTÉ, Wavemaker & AXA The Sound of Change: How Audio Amplified AXA’s Message on Female Empowerment Submitted by RTÉ, Wavemaker & AXA

Best TV Broadcast Sponsorship

FINALISTS:

  • 123.ie & Six O'Clock Show Submitted by Mindshare 123.ie & Six O'Clock Show Submitted by Mindshare
  • Londis – Proud Sponsors of Ireland’s Fittest Family Londis – Proud Sponsors of Ireland’s Fittest Family

Best Use of Experiential Marketing

FINALISTS:

  • CUPRA Sound Garden @ Beyond The Pale Submitted by Grooveyard CUPRA Sound Garden @ Beyond The Pale Submitted by Grooveyard
  • Irish Distillers Irish Distillers
  • Nature Wrapped in Gold at Bloom Submitted by Kerrygold Nature Wrapped in Gold at Bloom Submitted by Kerrygold
  • Nothing Bigger Than Music Submitted by Three Nothing Bigger Than Music Submitted by Three

Best Use of Social Media

FINALISTS:

  • "It’s all heating up" always on social media campaign submitted by Bord Gáis Energy "It’s all heating up" always on social media campaign submitted by Bord Gáis Energy
  • Activ8 Solar Energies x Monaghan GAA Submitted by Grooveyard Activ8 Solar Energies x Monaghan GAA Submitted by Grooveyard

Best Use of Digital

FINALISTS:

  • 'On the Pulse' X Beyond the Pale Submitted by CUPRA Ireland 'On the Pulse' X Beyond the Pale Submitted by CUPRA Ireland
  • In-Market – Submitted by Mediahuis IRL with PHD & Volkswagen In-Market – Submitted by Mediahuis IRL with PHD & Volkswagen

Be Part of the Celebration

Feeling inspired? Your hard work could be next on the list of winners. Keep an eye out for updates on submission openings for 2025 entries and take your chance to showcase your creativity and innovation on this incredible platform.

The Irish Sponsorship Awards are not just accolades—they are a benchmark of excellence and an opportunity to share your achievements with industry leaders.

We look forward to celebrating your success!

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