Certa Ireland's Cricket Ireland partnership finalist for Best Sports Sponsorship for Women at Irish Sponsorship Awards 2025

Shortlisted for women's cricket visibility and broadcast access last year, Certa Ireland's partnership with the Ireland Women's Cricket Team reached the Best Sports Sponsorship for Women final at the Irish Sponsorship Awards 2025, establishing a model for visibility-driven investment in women's sport.

The campaign demonstrated how strategic brand partnerships can deliver broadcast firsts and attendance growth, embedding the "Find Their Edge" positioning across multiple activation channels.

The partnership united bold storytelling with tangible infrastructure support, brought to life through first-time television broadcasts and low-carbon matchday power solutions. By prioritising visibility creation and sustainable operations over traditional sponsorship signage, Certa Ireland maintained consistent audience engagement while achieving clear performance benchmarks across sold-out match series and increased participation interest among young female cricketers.

A defining element of the approach was its dual focus on broadcast access and environmental responsibility, demonstrating how sports sponsorships can maximise impact while addressing both visibility gaps and sustainability objectives within women's sport.

This finalist recognition underscores rising expectations across the Irish Sponsorship Awards, where women's sports sponsorships increasingly demand brands demonstrate broadcast investment, attendance growth, and participation inspiration alongside strategic alignment.

For past winners, category details, and updates, visit the official Irish Sponsorship Awards website and subscribe to the newsletter for exclusive insights and coverage from Ireland's sponsorship sector.