Chelsea extends BingX training kit sponsorship in £10m renewal deal

Chelsea FC has extended its training kit sponsorship agreement with Singapore-based crypto platform BingX, securing a continuation of its partnership into a fourth season in a deal worth approximately £10m annually.

City AM reported that the renewal will see BingX branding remain on training and pre-match warm-up apparel for Chelsea’s men’s first team, reinforcing its visibility across domestic and international fixtures.

The extension provides a commercial uplift for Chelsea’s sponsorship portfolio as the club continues to optimise its non-matchday revenue streams amid a competitive sponsorship market.

John Rogers, head of partnerships at Chelsea FC, said: “We are proud to extend our partnership with BingX.”

He added: “From day one, they have shared our vision of embracing innovation while putting fans and their community at the heart of everything we do together.”

BingX spokesperson Pablo Monti said: “Renewing our partnership with Chelsea FC reflects BingX’s commitment to doubling down on world-class sports partnerships.”

He added that the collaboration reflects shared values around discipline, performance and engagement across both elite sport and digital trading communities.

The deal reflects a broader resurgence of cryptocurrency and digital asset firms investing in sports sponsorship following a slowdown in the sector, with football remaining a key activation platform for global fintech and trading brands.

For sponsorship markets, the renewal highlights continued demand for training kit inventory as a strategic branding asset alongside traditional front-of-shirt partnerships.

See the full story on Chelsea’s £10m BingX sponsorship renewal, including training kit branding strategy, digital asset sector involvement, and the wider return of crypto firms to elite football sponsorship.