cinch backs Brentwood Town Women with front-of-shirt sponsorship

cinch, a UK online used car retailer, has become front-of-shirt sponsor of Brentwood Town Women’s First Team for the 2026/27 season, according to a cinch announcement dated 9 November, putting a national online car brand on a women’s team that is preparing for the Eastern Region Women’s Football League Premier Division after back-to-back promotions.

According to cinch’s announcement, the brand will feature prominently on the team’s matchday kit throughout the campaign, supporting the development of the women’s programme on and off the pitch. Brentwood Town described the programme as one of the region’s fastest-growing women’s football programmes.

cinch is a UK online used car retailer launched in October 2020 as part of Constellation Automotive Group, according to AM Online. Cinch Cars Limited is an appointed representative of Marshall Motor Group, according to cinch’s website.

Brentwood Town Football Club is an Essex football club founded in 1954, playing at the Brentwood Centre Arena, with its men’s team in the Isthmian League Premier Division, according to Wikipedia.

Jez Dickinson, chairman of Brentwood Town Football Club, said in the cinch announcement that the club is thrilled to welcome cinch, calling it a significant partnership and a real endorsement of the progress the women’s section has made, and that after two consecutive promotions the support of a nationally recognised brand will help build foundations for future success.

Megan Norton, group PR and communications manager at cinch, said in the announcement that cinch is delighted to partner with the club, that the team has achieved a great deal and shows real ambition, and that the company is passionate about supporting the communities it serves.

cinch says in the announcement that it has built a strong reputation for supporting sport through a number of high-profile partnerships.

Constellation Automotive Group, which also owns BCA, WeBuyAnyCar and Marshall Motor Group, describes itself as one of Europe’s largest vertically integrated digital used car marketplaces, according to TDR Capital.

For the sector, the sponsorship shows a national online retailer backing a women’s team at an early stage of growth, tying front-of-shirt visibility to promotion momentum rather than to an established audience.