Ducati Antrim fuels Armoy sponsorship strategy

Ducati Antrim, Northern Ireland’s sole Ducati franchise, has secured naming rights for the Next Generation Supersport 2 race at the upcoming Armoy Road Races this July. The move positions the family-run business at the heart of one of the event’s most competitive fixtures, aligning its brand with high-performance sport and deepening its legacy in motorcycle racing. For sponsors, it’s a reminder that authentic industry involvement continues to drive brand relevance, loyalty, and standout positioning in crowded markets.

Read the full story on Ducati Antrim’s strategic sponsorship play.