Henkell Freixenet targets global GTR growth with premium, no-alcohol and spritz innovations

Henkell Freixenet will showcase its expanded sparkling wine portfolio — including Mionetto, Freixenet, Gratien & Meyer, and Alfred Gratien — at TFWA Cannes (28 Sept–2 Oct). The booth will spotlight prosecco, Crémant, and premium alcohol-free innovations, alongside activations celebrating its Mionetto “Orange Wave” spritz campaign and new Freixenet alcohol-free diamond bottle range.

The company is focusing on premiumization, no/low-alcohol options, and the growing Aperitivo trend to drive growth in global travel retail (GTR), with Europe as its strongest region and expansion in Asia, the Americas, and the Middle East. Key activations include Barcelona Airport and Gran Canaria for year-end festive campaigns.

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