IHG debuts voco brand in Ireland with flagship Dublin Gateway launch

IHG Hotels & Resorts has introduced its voco brand to the Republic of Ireland with the signing of voco The Club – Dublin Gateway in County Kildare. Set on a scenic 12-acre site just west of Dublin, the 50-room hotel brings together upscale amenities, an award-winning brasserie, and a spa experience—targeting both leisure and business travellers.

This marks a strategic move for IHG, capitalising on voco’s conversion-friendly model to accelerate brand presence with minimal disruption. With Ireland’s inbound tourism spending topping €6 billion in 2024 and forecasted growth ahead, the property is well-positioned to tap into rising demand from international visitors.

As voco celebrates 100 global openings since its 2018 launch, its arrival in Ireland underscores IHG’s push to scale premium offerings in high-growth European markets.Curious how conversion-led brands like voco are reshaping hospitality growth? Read the full story here.