Kerrygold wins Innovation in Sponsorship at Irish Sponsorship Awards 2025

Celebrated for its immersive brand experience and community legacy last year, Kerrygold claimed Innovation in Sponsorship award at the Irish Sponsorship Awards 2025 for its Nature Wrapped in Gold garden at Bloom, establishing a benchmark for post-event legacy planning.

The initiative demonstrates how sponsorship activation can transition from temporary event presence to lasting community asset, embedding hands-on brand engagement across visitor touchpoints.

Kerrygold's approach prioritised product-specific garden design and post-event rehousing, ensuring the installation delivered tangible community benefits rather than remaining isolated brand exposure. This integration of immersive experience with sustainable legacy planning reflects the sector's evolution toward impact-driven sponsorship where activations enhance both brand recall and community value.

Judges highlighted the installation's synergy and measurable outcomes.

"This entry by Kerrygold wowed our judges with its standout synergy with Bord Bia and Bloom. The innovative garden, featuring herbs from the new Kerrygold product, created an immersive, hands-on brand experience. Exceptional brand recall, measurable post-event impact, and the thoughtful rehousing of the garden into community parks showcase a truly innovative, high-impact campaign that elevates sponsorship to new heights."

This achievement underscores rising expectations across the Irish Sponsorship Awards, where sponsorship implementation increasingly demands brands demonstrate sustainable legacy, community integration, and measurable engagement outcomes alongside creative capability.

For past winners, category details, and updates, visit the official Irish Sponsorship Awards website and subscribe to the newsletter for exclusive insights and coverage from Ireland's sponsorship sector.