Leitrim GAA begins new chapter as Avant Money naming deal ends

Leitrim GAA and Avant Money have concluded their six-year naming rights partnership for Carrick-on-Shannon’s county grounds, bringing an end to a deal that delivered more than just signage. The collaboration, first signed in 2018, helped fund meaningful improvements on and off the field and marked a rare example of brand alignment with grassroots impact.

With Avant Money now operating as part of Spain’s Bankinter Group, the company is shifting focus to other community initiatives. Meanwhile, Leitrim GAA is preparing to open discussions for a new naming rights partner.

Read the full article for more on what this transition means for Leitrim sport and sponsorship.