Local alliances deepen community and brand value

Blessington GAA and LGFA have inked two-year deals with three local businesses—All In Fitness, Brew 21, and newcomer MyCabin—in a move that underscores the power of place-based sponsorship. 

Beyond brand exposure, these partnerships signal a deeper commitment to shared values, aligning sport, wellbeing, and local enterprise. For C-suite leaders in sponsorship, it's a reminder that authenticity and grassroots ties increasingly drive resonance and long-term return.

Read the full story to see how regional partnerships are redefining sponsorship strategy.