Londis wins Best TV Broadcast Sponsorship at Irish Sponsorship Awards 2025

Londis secured the Best TV Broadcast Sponsorship award at the Irish Sponsorship Awards 2025 last year for its standout campaign, ‘Proud Sponsors of Ireland’s Fittest Family,’ which combined TV, in-store, social, and PR channels into a fully integrated sponsorship programme. The initiative elevated brand presence while authentically connecting with audiences across multiple touchpoints.

The campaign leveraged in-show branding, local activations, and creative content to achieve high visibility and engagement, exceeding KPIs and demonstrating the impact of a strategically coordinated sponsorship. 

By aligning objectives with measurable outcomes, Londis delivered both commercial success and meaningful audience engagement, proving the value of thoughtful, immersive brand partnerships.

Judges highlighted the campaign’s ability to translate multi-channel sponsorship into a cohesive, audience-first experience that delivered both measurable engagement and meaningful brand impact.

“Our judges were impressed by the entrant’s ability to create a fully immersive sponsorship that integrated TV, in-store, social, and PR activations. From compelling in-show presence to innovative local engagement, Londis effectively amplified brand visibility while fostering genuine connections with viewers. The clarity of measurable outcomes alongside strong engagement demonstrates the campaign’s commercial and cultural impact,” the judging panel noted.

This recognition reflected the standards of the Irish Sponsorship Awards, where winners increasingly demonstrate how strategic sponsorships can combine purpose, creativity, and performance. Londis’ achievement underlines the potential of broadcast partnerships to deliver both strong brand results and meaningful audience experiences in the sector. 

Visit the Irish Sponsorship Awards official website to explore past winners, award categories, and subscribe for updates on Ireland’s sponsorship landscape.