Nitto Denko extends ATP Tour sponsorship through 2030

Nitto Denko Corporation, a Japan-based industrial materials company, has extended its long-standing sponsorship of the ATP Tour through 2030, maintaining its role as Gold Partner of the Tour and Title Sponsor of the Nitto ATP Finals.

The extension solidifies Nitto’s global visibility across the tennis circuit and strengthens its association with the sport’s flagship season-ending event, which will be hosted in Italy over the next five years.

Since 2017, Nitto has played a central role in elevating the ATP Finals, which has welcomed over one million on-site fans across its London and Turin editions. The company’s branding will feature prominently across venues, on-court touchpoints, and in the Fan Village, where attendees can interact with Nitto initiatives and sustainability programmes.

As part of its extended commitment, Nitto will continue driving social and environmental initiatives, including the annual Nitto ATP Finals Innovation Summit, which gathers thought leaders to explore sustainable solutions, and the Torino Green Project, a collaboration with the city to reduce CO2 emissions at the tournament. Nitto has also engaged with local communities by inviting families and children from U.G.I. ODV, a Turin-based charity supporting children with cancer, to attend matches.

ATP CEO Eno Polo praised Nitto’s contribution to the tour’s growth: “Their commitment to the Nitto ATP Finals has helped make it what it is today – a world-class experience for both fans and players. Their impact doesn’t stop there – they’ve fully embraced sustainability, leading the way in building an event that drives real, positive change.”

Nitto’s CEO Hideo Takasaki highlighted the sponsorship’s alignment with the company’s Global Niche Top™ strategy, emphasizing the parallels between tennis players’ pursuit of excellence and Nitto’s culture of innovation and challenge.

Explore how Nitto is leveraging tennis sponsorship to enhance brand impact and sustainable initiatives in the full story.