Sesame becomes Levante UD's main shirt sponsorship partner

Spanish human resources technology company Sesame has become the main sponsor of Levante UD under a sponsorship agreement beginning with the 2026/27 season. The partnership combines front-of-shirt branding with a wider commercial activation programme designed to increase brand visibility and strengthen engagement with supporters and business audiences.

Levante UD announced that Sesame's branding will appear on the front of the men's first-team match shirts, training apparel and other physical and digital club assets. The agreement also includes VIP experiences, corporate events, content initiatives and a programme of commercial activations throughout the season.

According to the club, the partnership represents a strategic brand positioning opportunity for Sesame as it continues to expand its visibility. Levante UD said the agreement reflects the growing role of technology companies in sports sponsorship as they seek to connect with wider communities through football.

Albert Soriano, chief executive at Sesame, said: “This alliance with Levante UD makes perfect sense for us. Football and scale-ups like Sesame have much more in common than it seems. Both of us thrive on building teams, developing talent, making quick decisions, and competing every day to improve. At Sesame, we believe that this way of understanding growth deserves to go beyond offices and connect with millions of people.”

He added: “We are especially excited that this agreement is with a club from our homeland. We are a tech company born in Valencia that now works with companies all over the world, and we are very proud of our origins as well as being able to support Levante UD.”

President Pablo Sánchez said: “The arrival of Sesame as the main sponsor reinforces our commitment to innovation, professionalism, and continuing to grow hand in hand with companies that are transforming their sectors from Valencia to the world.”

The organisations said they will work together on projects extending beyond traditional sports sponsorship, bringing innovation, technology and talent development closer to Levante supporters and the wider community. Sesame currently serves more than 20,000 clients across more than 30 countries in Europe and Latin America through its human resources management platform.