Sokin sets sights on global stage with Lions partnership

Payments fintech Sokin has been named the Official Global Payments Partner for the British & Irish Lions Men’s Tour to Australia 2025, securing prominent branding across player shorts, stadium LED boards, and interview backdrops. Already processing over $4.5 billion annually, Sokin’s alignment with the Lions signals its aggressive push for global expansion and deeper integration into elite sport. For sponsorship leaders, this move underscores how strategic financial partnerships can drive both brand visibility and credibility across international markets.

Read the full article to see how financial brands are rewriting sponsorship playbooks.