SPAR and EUROSPAR sign landmark deal to fuel Team Ireland’s road to LA 2028

SPAR and EUROSPAR have been named the new Official Retail Partners of the Olympic Federation of Ireland and Paralympics Ireland, replacing Circle K in a move set to reshape Olympic sponsorship in the country. With a network of over 400 stores, the brands will activate nationwide campaigns, athlete benefits, and community engagement initiatives in the lead-up to the 2028 Games.

Building on decades of grassroots investment, the partnership positions the retailers alongside Allianz, Fiat, and Flogas as key backers of Irish elite sport. Athlete ambassadors from rowing, athletics, boxing, swimming, and table tennis marked the launch, underscoring the shared message that communities are central to sporting success.

Read the full article to see how this partnership blends community roots with elite ambition.