Toyota strengthens cricket footprint with The Hundred sleeve deal

Toyota has deepened its ties with the England and Wales Cricket Board by extending its partnership to include sleeve sponsorship for The Hundred in 2025. The move builds on Toyota’s role as principal partner of the ECB, with branding already featuring on England’s national team kits. Fans can expect to engage with Toyota’s ‘Every Catch Counts’ activation at selected matches next season.

This expansion marks another addition to Toyota’s growing global sports portfolio, which recently saw renewals with USA Swimming and South Africa’s Cheetahs, plus fresh deals with New Zealand Rugby and Canadian soccer’s NSL. In cricket, Toyota has also partnered with Cricket Scotland, Cricket Ireland, and Major League Cricket’s San Francisco Unicorns for 2025.

Read the full story to see how this positions Toyota’s brand in the competitive sports sponsorship arena.