US Polo Assn returns as Official Apparel and Team Sponsor of DMMI Royal Charity Polo Cup

U.S. Polo Assn., the West Palm Beach-based global sports brand of the United States Polo Association, has returned for the eighth consecutive year as Official Apparel and Team Sponsor of the DMMI Royal Charity Polo Cup, as reported by Irish Sun, with the event taking place on 10 July at Flemish Farm's Guards Polo Club in Windsor Great Park, England.

HRH The Prince of Wales once again captained the U.S. Polo Assn. Team in a round-robin format match against the Manta Marine Team and The Mirror Polo Team, with the U.S. Polo Assn. Team defending its title from the previous year.

The 2026 event raised more than £1 million (approximately €1.18 million) for ten charities supported by The Prince and Princess of Wales, bringing the total raised from Royal Charity Polo Days played in the UK over the past 15 years to more than £15 million (approximately €17.7 million). Beneficiaries include Evelina London Children's Hospital, Forward Trust, Maternal Mental Health Alliance, Royal Navy and Royal Marines Charity, The Passage, The Royal College of Paramedics, Shout, Ty Hafan, Wales Air Ambulance and We Are Farming Minds.

U.S. Polo Assn. outfitted all participating players, umpires and flaggers in custom-designed performance jerseys and provided curated commemorative gifts for attendees, including co-branded event caps, a silk pillowcase, a canvas tote bag, a lapel pin and the brand's latest issue of Field X Fashion magazine. The activation also incorporated the brand's global polo shirt campaign, An Icon Born from the Game, through jersey visibility and hospitality branding throughout the event.

J. Michael Prince, president and CEO of USPA Global, said the partnership reflected the brand's commitment to supporting the Prince of Wales' charitable mission through the sport. "Together with our partners at Brand Machine Group, U.S. Polo Assn. is honored to help drive awareness and financial support through the sport of polo for the Official Royal Charities of The Prince and Princess of Wales, which make a meaningful difference across the United Kingdom," he said.

Boo Jalil, CEO of Brand Machine Group, the brand's UK licensing partner, said the event had grown in commercial and philanthropic significance. "Each year, the Royal Charity Polo Cup continues to grow in both impact and prestige, and U.S. Polo Assn. is proud to play a role in its continued success," he said.