Wexford Credit Union strikes cultural chord with Fleadh sponsorship

Wexford Credit Union is doubling down on community and culture, returning as the main sponsor of Fleadh Cheoil na hÉireann 2025 for a second year. With preparations for one of the world’s largest cultural festivals gaining momentum, the credit union is putting local identity and music at the heart of its brand.

CEO Martin Donovan calls the partnership “a celebration of who we are,” as the credit union embraces the spirit of the Fleadh with new merchandise, live music, in-branch giveaways and social media storytelling. It's a bold statement of place-based branding in action.

Read the full story to see how business and culture are striking the right note.