2014 Winners
Sponsorship of the Year Award
Heineken Ireland for Tiger Dublin Fringe
Best Sponsorship Team
The Reputations Agency
Best Sport Sponsorship
AIB for GAA Club Championship #TheToughest submitted by Rothco
Best Arts Sponsorship
Heineken Ireland for Tiger Dublin Fringe
Best Entertainment Event Sponsorship
Bacardi for Electric Picnic submitted by Capitalize UK
Best Media Sponsorship
Muller Corner for the Voice of Ireland on RTÉ submitted by MediaCom
Best Cause (Charity & Community) Sponsorship
eircom for The Special Olympics Ireland: 29 Years of Sponsorhip
Best Grass Roots Sponsorship
An Post for Cycle Series submitted by Ogilvy
Best Use of Print & Outdoor in Sponsorship Activation
Bank of Ireland for 'Sponsor for a Day' submitted by Carat Ireland
Best Use of TV in Sponsorship Activation
The Heineken Cup 'The Kick'
Best Use of Radio in Sponsorship Activation
Carlsberg for Join The Greats submitted by Carat Ireland
Best Use of Experiential Marketing in Sponsorship Activation
Bacardi for Electric Picnic submitted by Capitalize UK
Best Use of Digital in Sponsorship Activation
Bacardi for #TryStopMe at Electric Picnic submitted by Javelin
Best Use of Social Media in Sponsorship Activation
AIB for The GAA #TheToughest submitted by Starcom Media
Best Use of PR in Sponsorship Activation
The BT Young Scientist & Technology Exhibition 2014, 50 Years of Innovation submitted by FleishmanHillard
Innovation in Sponsorship
Heineken Sound Atlas