Past Judges

Judged by the Industry's Elite: Irish Sponsorship Awards 2025 Our esteemed panel of past judges is composed of renowned experts who have made significant contributions to the sponsorship industry. They come from diverse backgrounds in academia, business, and related sectors, bringing a wealth of knowledge and experience to the judging process. Their involvement ensures that entries are evaluated by the highest standards of excellence, objectivity, and fairness. The calibre of our past judges is a testament to the rigorous and impartial nature of the awards.

Aisling Baker

Group Director, MEDIACOM

Maeve Buckle

Director, Line Up - Sports Media Entertainment

Dr Martina Byrne

Chief Executive, Public Relations Institute of Ireland & Public Relations Consultants Association

Paul Collins

Founder & CEO, Ballywire Media & Journalist, Today FM

Margaret Colton

Head of Marketing, Dunnes Stores

Ian Campbell

Digital Board Director, Zenith

Laura Condron

Communications & Strategy Manager, BMW Group Ireland

Brendan Corbett

Group Head of Marketing, Eason & Son

Conor Cullen

Sponsorship and Events Manager, Football Association of Ireland

Lorna Danaher

Sponsorship Manager, Energia

Mike DaRe

Global Head of Influencer and Advocacy, Johnnie Walker

Paul Dermody

Commercial & Marketing Director, Horse Racing Ireland

Frank Dillon

Sponsorship & Promotions Director, Communicorp One

Karl Donnelly

Marketing Director, Bulmers Ireland (C&C Group)

Fionn Faherty

Partnerships Manager, Pieta

Alan FitzGerald

Marketing Strategy & Sponsorship Consultant, Aquattro

Jackie Fitzsimons

Sponsorship & Partnership Executive, Commercial Department, Horse Racing Ireland

Liam Gaskin

Managing Director, The Concept Partnership

Jim Geraghty

Heineken Sponsorship Manager

Irene Gowing

Communications Manager, Bord Gáis Energy

Patrick Haslett

CEO, One-Zero

Fiona Heffernan

Commercial Director of Mail, An Post

Alice Higgins

Creative Project Manager, News Ireland

Grainne Humphreys

Festival Director, Virgin Media Dublin International Film Festival

Stephen Joyce

National Sales Manager, Urban Media

Karl Kavanagh

Head of Agency Sales Ireland, The Sunday Times & The Sun News UK and Ireland

Laurie Kelly

Group Marketing Manager, News Ireland

Sharon Casey Ledwidge

Innovation Manager, Virgin Media Television

Brian McCarthy

Group Commercial and Operations Director, Wireless Ireland

Sean McAuliffe

Director, Sport Collective

Grainne McCaffrey

Marketing & Communications Executive, IntoMedia Group

Neil McKenna

Founder & CEO, KICK

Carol McMahon

Head of Business Marketing and Sponsorship, Ulster Bank

Leonard Miller

Head of Media Sales and Brand Partnerships, Dublin Airport

David Monaghan

Managing Director, KICK

Noel Mooney

Head of Business Development, UEFA

Mark Noble

Marketing Manager, HEINEKEN Ireland

Carolyn Odgers

Business Director, OMD Ireland

Ronan O'Donoghue

Head of Brand Partnerships, UTV Ireland

Kate O'Leary

Managing Partner, Mindshare

Gerard O'Neill

Chairman, Amárach Research

Mark Osikoya

Associate Vice-President Global Partnerships, NBA

Colin O'Toole

Marketing Manager, Mondelez

Jim O'Toole

Principal, sportsinterim.com

Aiste Petraityte

Advertising Manager, Electric Ireland

Karen Price

Creative Director, News UK & Ireland

Joe Rafferty

Director, Mass Participation Sports, Titan Experience

Sian Redmond

Head of Marketing Partnerships, Live Nation Ireland

Sarah Sharkey

Marketing and Business Leader, ESB Group

Selda Simsek

Sponsorship Brand Manager, Laya Healthcare

Tomás Quinn

Commercial and Marketing Manager, Dublin GAA

Lorraine Walsh

Head of Marketing, Laya Healthcare

Martyn Wilson

Head of Sponsorship & Hospitality, RBS

Dave Winterlich

Chief Strategy Officer, Dentsu Ireland