2016 Winners
Sponsorship of the Year
Three for Focus Ireland & IRFU 'Let’s Tackle Homelessness'
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Daragh Persse, Founder, The Brand Fans, presents the Sponsorship of the Year award to the Three & Mediavest Team.
Best Sponsorship Brand
Vodafone Ireland
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Kevin O’Driscoll, Business River Program Director, Business River.com, presents the Best Sponsorship Brand award to the Vodafone Ireland Team.
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Best Sponsorship Team - Agency
PSG Sponsorship
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Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Sponsorship Team - Agency award to the PSG Sponsorship Team.
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Best Sponsorship Team - Rightsholder
Live Nation Ireland
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Jamie Macken, Livewire, presents the Best Sponsorship Team - Rightsholder award to the Live Nation Ireland Team.
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Best Sponsorship Team - Brand
Heineken Ireland
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Jill Downey, Managing Partner, Livewire, presents the Best Sponsorship Team - Brand award to the HEINEKEN Ireland Team.
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Best Sports Team or Athlete Sponsorship
Aer Lingus Official Airline of the Irish Rugby Team
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Lorraine Walsh, Head of Marketing, Laya Healthcare, presents the Best Sports Team or Athlete Sponsorship award to the Aer Lingus Team.
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Best Sporting Event Sponsorship
Heineken Ireland for Rugby World Cup 2015
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Noel Martin, Head of Sport, Livewire, presents the Best Sporting Event Sponsorship award to Conor McIntyre, HEINEKEN Ireland.
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Best Entertainment Event Sponsorship
Manhattan Popcorn for CANNONBALL!
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Tony O’Flanagan, Marketing Director, JC Decaux, presents the Best Entertainment Event Sponsorship award to Alan Bannon, Cannonball Ireland.
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Innovation in Sponsorship
98FM’s Big Slide Home with HB
submitted by Mindshare
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Tony O’Flanagan, Marketing Director, JC Decaux, presents Innovation in Sponsorship award to Carol St. John & Heather Hastings, Media Central, Finola Geraghty, Mindshare, and Kathryn Ryan, 98 FM.
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Best Multi-Platform Sponsorship
Sure Official Statistics Partner of the GAA
submitted by Mindshare
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Neil MacDermott, Head of Solutions, Media Central, presents the Best Multi-Platform Sponsorship award to Paddy Carberry, Paula Murphy and Gerry Nixon, Vodafone.
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Best Radio Broadcast Sponsorship
Heineken Ireland for Newstalk's Off The Ball Roadshow
submitted by Starcom
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Ronan O'Donoghue, Head of Brand Partnerships, UTV Ireland, presents the Best Radio Broadcast Sponsorship award to Anna Doyle, Starcom, Conor McIntyre, HEINEKEN Ireland, and Dee Reddy, Communicorp One.
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Best Use of Radio or Podcast
Vodafone Centre Stage
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Daragh Persse, Founder, The Brand Fans, presents the Best Use of Radio or Podcast award to Conor Thompson, Target McConnells, Paddy Carberry & Jane Lawrence, Vodafone Ireland.
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Best TV Broadcast Sponsorship
Skoda for Daniel and Majella’s B&B Road Trip
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Paul Dermody, Head of Commercial & Marketing, Leinster Rugby, presents the Best TV Broadcast Sponsorship award to the UTV Ireland Team.
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Best Use of Television
Carlsberg for UEFA Euro 2016 'Part of the Game\
submitted by Carat Ireland
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Paul Dermody, Head of Commercial & Marketing, Leinster Rugby, presents the Best Use of Television award to Chris Cashen & Dave Winterlich, Carat Ireland.
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Best Use of Print & Outdoor
Vhi Women’s Mini Marathon
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Tony O’Flanagan, Marketing Director, JC Decaux, presents the Best Use of Print & Outdoor award to Lorraine McCormack & Marie Collier, Vhi.
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Best Arts & Cultural Sponsorship
The Bord Gáis Energy Student Theatre Awards
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Maeve Buckley, Director, Line Up – Sports Media Entertainment, presents the Best Arts & Cultural Sponsorship award to Tanya Townsend, Aidine O’Reilly & Stephen Faloon, Bord Gáis Energy.
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Best Societal Sponsorship
Three for Focus Ireland & IRFU 'Let’s Tackle Homelessness'
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Maeve Buckley, Director, Line Up – Sports Media Entertainment, presents the Best Societal Sponsorship award to the Three Team.
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Best Grass Roots Sponsorship
Aviva for FAI Junior Cup
submitted by Insight Consultants
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Maeve Buckley, Director, Line Up – Sports Media Entertainment, presents the Best Grass Roots Sponsorship award to the Insight Consultants Team.
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Rising Star in Sponsorship
Joanne O'Sullivan - PSG Sponsorship
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Sean McAuliffe, Co-Founder & Director, Sport Collective (UK), presents the Rising Star in Sponsorship award to Amy Lynch, AVIVA Insurance.
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Best Use of Experiential Marketing
JUST EAT Summer of Festivals
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Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Use of Experiential Marketing award to the JUST EAT Team.
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Best Use of Social Media
Vodafone Ireland for IRFU #TeamOfUs
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Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Use of Social Media award to the Vodafone Ireland Team.
Best Low Budget Sponsorship
Skoda for UTV Ireland's Daniel and Majella's B&B Road Trip
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Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Low Budget Sponsorship award to the MediaCom Team.
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Best Use of PR
Vodafone Ireland for IRFU #TeamOfUs
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Frank Dillon, Sponsorship & Promotions Director, Communicorp One, presents the Best Use of PR award to Clodagh O'Hagan, Vodafone Ireland, and Joanne O'Sullivan, PSG Sponsorship.