Best Multi-Platform Sponsorship

This award recognises the best sponsorship across multiple formats in Ireland over the last 12 months. Judges will be looking for a solid partnership, built on mutual objectives, innovation in terms of engagement with the target audience and clear results that the partnership has delivered the objectives it was designed to achieve. Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by evidence, photos, and supporting materials, that pays particular attention to the criteria listed below.

• Organisation Background: Please outline when the core organisations involved in the sponsorship were established (e.g. Rightsholder, Sponsor, Agency, etc), sectors operated in, the number of employees and full sponsorship portfolios.
• Sponsorship(s): Please describe the sponsorship(s) you are submitting, including the formats used, how long has it been in existence, the category, level, and unique features.
• Objectives: What are the objectives of the sponsorship? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?
• Execution: Outline how these objectives were met, including details on how the sponsorship was activated across multiple platforms. Please include some creative examples of activation and/or engagement with the target audience.
• Innovation: Demonstrate the innovative aspects of this sponsorship. How is this partnership delivering beyond traditional sponsorships?
• Outcome & Results: Outline why it is the best sponsorship of its kind in Ireland, detailing the benefits it brings to all parties. Please provide details of the outcomes, e.g. audience delivery, audience feedback, differentiation, brand health, media coverage etc.
• Testimonials: Where possible, please include testimonials from both the rights holder and the brand, testifying to the success of the partnership.