Best Use of Digital

This award recognises the overall use of digital as a platform linked to a sponsorship. Judges will be looking for creative and innovative sponsorship activation campaigns using digital that cut through and reach out to the target group they seek to engage. If your submission relates to the use of social media, then please enter the ‘Best Use of Social Media’ award. Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by evidence, photos, and supporting materials, that pays particular attention to the criteria listed below.

• Organisation Background: Please outline when the organisation was established, sectors operated in, the number of employees and the sponsor’s full sponsorship portfolios.
• Sponsorship: Please describe the sponsorship you are advertising, how long it has been in existence, the category, level, and unique features.
• Objectives: What were the objectives of the sponsorship campaign? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?
• Execution: Outline how these objectives were met, including how digital was used to achieve these aims as well as how the campaign was integrated through other channels. Please include a summary of media weight for this channel and some examples of the creative execution.
• Outcome & Results: Outline why this is best use of digital in a sponsorship campaign in Ireland. Please provide details of the outcomes, e.g. research, brand health, product or service awareness/sales/uptake, consumer feedback, differentiation etc.
• Feedback: Where possible, please include fan or consumer feeds, blogs, or any other relevant feedback.