Innovation in Sponsorship

This award recognises an individual, team or agency that can demonstrate a distinct new method or unique approach to a sponsorship activation, partnership, or initiative. This may include a unique collaboration that demonstrates innovative thinking beyond traditional sponsorship agreements, the creation of new assets that can be used to create significant value for the brand and rights holder, a new insight which drives engagement or a new method of sponsorship activation. Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by evidence, photos, and supporting materials, that pays particular attention to the criteria listed below.

• Rationale: What was the rationale behind the innovation? Was there a specific problem that required it?
• Innovation: Is the innovation an improvement on existing methods or technology and, if so, how much of an improvement? What are the unique aspects of this improvement?
• Idea Development: How was the idea developed from concept through design and implementation?
• Wow factor: What is the wow factor? Judges are looking for ideas that leapfrog current processes or technology and provide simple and elegant solutions to long standing issues.
• Outcomes: How effective is the innovation, and what are its benefits?
• Supporting facts & statements: Include any other facts or statements that you feel are relevant to support the entry.