Ballygowan Wins Best Sponsorship Brand at Irish Sponsorship Awards 2025

Ballygowan won the Best Sponsorship Brand award at the Irish Sponsorship Awards 2025 earlier this year, celebrating the brand’s innovative and strategic approach to supporting Irish sport.

Leveraging its credibility as a trusted natural mineral water, Ballygowan has strengthened brand awareness and relevance through tactical sponsorships, including partnerships with the IRFU, FAI, Ulster Rugby, and multiple County GAA teams.

The judges commended Ballygowan for turning sponsorship investments into measurable results, highlighting campaigns that delivered tangible sales growth, elevated visibility, and strong engagement across multiple activations. By aligning sponsorship activity with brand values and audience interests, the company demonstrated how strategic planning and creativity can drive both commercial and cultural impact.

“This entry impressed our judges with its clear strategy, thoughtful execution, and measurable outcomes,” they said. “Ballygowan demonstrates how a trusted brand can effectively engage audiences, strengthen partnerships, and create meaningful impact across the Irish sporting landscape.”

The recognition reflects the broader progression within the Irish Sponsorship Awards, where organisations are increasingly celebrated for sophisticated, outcome-driven approaches to marketing and sponsorship. Ballygowan’s success highlights how strategic collaboration, innovative activations, and a focus on measurable performance continue to set new benchmarks for excellence in the sector.

For years, the Irish Sponsorship Awards served as a leading forum for recognising outstanding achievement, bringing together senior decision-makers, major brands, and agencies to showcase initiatives that shape Ireland’s marketing landscape.

Visit the awards’ official website to view past winners, explore award categories, and subscribe to the newsletter for updates, insights, and sector news.