Dublin Horse Show marks 150 years with global prestige and commercial agility

The 150th Dublin Horse Show is drawing over 110,000 spectators, worldwide TV coverage, and elite competitors, with Rolex stepping in as headline partner and Official Timepiece. The RDS’s multi-tiered sponsorship model spans luxury brands, state agencies, and SMEs, offering flexible activations from prime title rights to high-visibility branding.

A commemorative exhibition underscores the event’s heritage, while accessible entry points from €5,000 make it one of the few premium sporting stages open to smaller players. It’s a rare fusion of tradition, cultural cachet, and brand opportunity.

Read the full article here to explore how the Dublin Horse Show blends heritage with modern brand impact.