HelloFresh partners with Connacht Rugby in multi-year sponsorship

Connacht Rugby has formalised a multi-year sponsorship with HelloFresh, the global recipe box provider, to support grassroots rugby initiatives and strengthen the brand’s presence in Ireland.

The agreement covers community-focused programmes and aligns HelloFresh with sport-driven engagement across the West of Ireland.

The partnership will see HelloFresh invest in Connacht Rugby’s Summer Camps and Halftime Minis, providing opportunities for young players to develop skills, stay active, and connect with senior team members. The initiative also reinforces HelloFresh’s brand messaging around family, routine, and healthy living, bridging sport and lifestyle in a meaningful way.

This sponsorship arrives ahead of the redeveloped Connacht Stadium opening in January 2026, reflecting the club’s ambition to enhance its facilities while expanding community outreach. The partnership is expected to deliver visibility for HelloFresh across events, digital campaigns, and promotional content linked to grassroots programmes.

Rebecca Garrett, Growth Marketing Manager at HelloFresh Ireland, highlighted the strategic fit: “We’re delighted to partner with Connacht Rugby and play a part in supporting rugby across the province. Connacht has a real sense of community and ambition, which we share at HelloFresh.”

Stephen Long, Marketing Manager at Connacht Rugby, emphasised the value of the collaboration: “Their support will make a real difference to our grassroots programmes, especially the Summer Camps and Halftime Minis that mean so much to young players across the West. It’s great to have a partner that values community and healthy living as much as we do.”

The multi-year arrangement allows both parties to plan initiatives, align marketing campaigns, and create lasting community engagement, demonstrating a model for sustainable and mutually beneficial sports sponsorship.

Explore the full details of how HelloFresh is shaping grassroots sport and regional engagement in Ireland in the complete story.