Inside the judging process for the Irish Sponsorship Awards 2025

The Irish Sponsorship Awards 2025 are about more than recognising outstanding partnerships—they set the benchmark for innovation, creativity, and business impact across the sponsorship sector. Understanding how entries are evaluated can help companies see the care, rigor, and expertise behind each decision and prepare stronger submissions for future awards.

Judging begins with careful assessment against clearly defined criteria. Each category has a framework that outlines what judges are looking for, from measurable results and strategic objectives to creativity and audience engagement. This structured approach ensures entries are evaluated consistently and fairly, highlighting projects that deliver tangible business outcomes.

Expert panels bring diverse perspectives to the table. Judges are experienced professionals from marketing, events, sponsorship management, and related industries. They assess entries not just for the idea itself but for the quality of execution, the alignment with brand strategy, and the impact on stakeholders. Their collective insight ensures that award winners represent the highest standards in the sector.

Throughout the process, transparency and confidentiality are key. Judges review entries independently before discussing them as a group, ensuring every submission receives thorough consideration. The collaborative discussion phase allows the panel to weigh strengths and challenges, ask clarifying questions where needed, and arrive at a consensus on the most deserving entries.

For companies planning to enter, knowing this process can be invaluable. A successful submission clearly communicates objectives, execution, results, and strategic value, making it easier for judges to see the impact and relevance of the project.

Book your table now

Book a table now to secure your place at the awards on November 13th, 2025 at the Royal Marine Hotel, Dun Laoghaire.