Philips Television establishes multi-year Arkansas sports sponsorship portfolio

Philips Television has announced multi-year sports sponsorships with the University of Arkansas Razorbacks football and basketball programmes and the Northwest Arkansas Naturals baseball team, according to PR Newswire.

The agreements, marketed by United States-based SKYWORTH USA, provide brand visibility among Razorbacks football and basketball fans and Naturals baseball supporters, while creating opportunities to engage directly with attending fans through promotions and giveaways. The Northwest Arkansas Naturals are the Double-A affiliate of the Kansas City Royals.

Jason English, senior director of sales for Philips Television at SKYWORTH USA, said the organisations represent some of the most loyal and enthusiastic sports communities in the region. "This supports our vision of bringing premium entertainment technology and advanced features that elevate the sports-viewing experience and make it more attainable for today's fans," he stated.

Justin Cole, vice president and general manager at the Northwest Arkansas Naturals, said the organisation looks forward to building a strong, successful partnership over the coming seasons.

Justin DeLille, general manager at Arkansas Sports Properties, the athletics multimedia rightsholder for Arkansas Athletics operated by Learfield, welcomed Philips Television as an official sponsor. "By tapping into the energy of game days at Razorback Stadium and Bud Walton Arena, Philips is building brand affinity in a way that's memorable and uniquely local," he noted.

Under the multi-year agreements, Philips Television will maintain visible presence at Razorbacks football and basketball matches through the 2026 to 2028 seasons, and at Naturals events through the 2026 to 2027 seasons. The sponsorship reflects Philips Television's broader strategy to grow awareness and engagement through sustained support of Arkansas sports organisations.

View full sponsorship details and activation plans in the complete report.