Singapore’s #HuntTheMouse cash hunt partners with Agoda

Agoda has signed on as the main sponsor of Singapore’s #HuntTheMouse, the country’s largest community treasure hunt, running from 16 October to 14 December 2025. The partnership integrates Agoda branding across selected coins and ties the event to its Flights campaign, boosting brand visibility across both physical and digital channels.

Organised by local company Sqkii, #HuntTheMouse features over 600 hidden coins with real cash prizes waiting to be found. Participants follow daily clues released through social media and an interactive real-time map, combining outdoor exploration with online engagement. The event has become a social phenomenon, encouraging collaboration and community participation while offering tangible rewards.

Pranjal Kalra, Country Director Singapore at Agoda, said the sponsorship aligns with Agoda’s goal of connecting people to new travel experiences in fun and meaningful ways.

Sqkii CEO Kenny Choy added that the treasure hunt brings together people of all ages and backgrounds, reflecting Agoda’s focus on inclusivity and shared adventure.

By investing in this nationwide event, Agoda extends its marketing reach beyond traditional advertising. The initiative highlights how experiential sponsorships can build authentic connections, strengthen community engagement, and reinforce brand identity through interactive, on-the-ground participation.

Learn more about how Agoda is turning sponsorship into an interactive brand experience in the full article.