Vodafone deepens involvement in European football with Uefa deal

Vodafone has secured a multi-year partnership with UEFA, marking a significant expansion of its presence in European football. The agreement covers UEFA Women’s Football through to 2030, including the Champions League, EURO 2029, Nations League, and youth tournaments, while also positioning Vodafone as a licensed partner for the men’s UEFA Champions League in the 2025–26 and 2026–27 seasons.

For Ireland, Vodafone’s home market, the deal opens the door to innovative digital fan experiences. A key launch alongside the partnership is the “Champions Travel eSIM,” providing supporters with instant data access in over 200 countries, including all 55 UEFA member associations. This enables Irish fans to stay connected whether attending Champions League fixtures or following the Republic of Ireland women’s team in future European tournaments.

The partnership reflects Vodafone’s strategy of connecting fans through technology, leveraging its strong brand presence in Ireland and Europe. It also highlights the growing prominence of women’s football, providing long-term visibility across top-tier competitions and youth development tournaments.

For UEFA, the collaboration enhances fan engagement and digital accessibility, complementing broader efforts to modernise the spectator experience and reach new audiences. The deal signals a shift in sports sponsorship dynamics in Ireland, where rugby has traditionally dominated the national spotlight, positioning football as a rapidly expanding arena for consumer engagement.

By integrating telecom solutions with sporting events, Vodafone is creating a model for connected fan experiences, combining on-the-ground access with global digital connectivity.

Read the full article to explore how Vodafone is leveraging football to drive digital fan experiences and brand engagement.