Stay Informed on Corporate Sustainability

Author: Irish Legal News

A&L Goodbody, a Belfast-based law firm, has renewed its sponsorship of the Ulster Rugby Business Club for three more years. The initiative connects local and international business leaders through networking and industry-focused events.

Author: Archie Villaflores

The sponsorship sector continues to demonstrate its adaptability and strategic value across industries. Jonathan Barker Joins Judging Panel for Irish Sponsorship Awards 2025 highlights the calibre of expertise shaping recognition standards, reflecting a commitment to excellence and best practice. Meanwhile, A&L Goodbody extends Ulster Rugby Business Club sponsorship, exemplifying how sustained partnerships can strengthen brand visibility while supporting sports initiatives. These cases underscore the tangible benefits of aligning corporate objectives with audience engagement. Technology is reshaping the market, as detailed in Sports sponsorship market grows with digital and AR engagement. Brands are leveraging augmented reality and digital activation to create immersive experiences, enhancing fan interaction and delivering measurable marketing outcomes. Collectively, these developments indicate a sector that is not only growing but evolving, with data-driven strategies and creative collaboration at its core. This edition presents a curated view of sponsorship in action, connecting leadership, partnership, and innovation. Examine these examples for insights into practical applications and emerging opportunities in the sponsorship ecosystem. Explore the full analysis and uncover new partnership possibilities in the sponsorship sector.

Author: Jed Nykolle Harme

The Irish Sponsorship Awards 2025 proudly welcomes The Sunday Times as this year’s Title Sponsor, reaffirming the publication’s enduring commitment to excellence and thought leadership within Ireland’s media and marketing landscape.

Author: Archie Villaflores

Sponsorship is shifting from transactional exposure to strategic investment in trust and shared values. This week’s stories highlight how leading organisations are using sponsorships to create deeper social, cultural, and business impact. The Sunday Times announced as Title Sponsor for the Irish Sponsorship Awards 2025 underscores how major media brands are embedding themselves at the centre of industry recognition. The partnership reflects a growing alignment between thought leadership and sponsorship visibility, reinforcing the role of trusted journalism in amplifying sector excellence. Crowe backs UCD Ladies Hockey Club with extended sponsorship shows how the firm strengthens its support for women’s sport and education. Crowe’s approach illustrates how renewal can signal belief in progress, with investment channelled towards equality and athlete development. Volvo Trucks continues partnership with America’s Road Team reinforces the power of longevity in sponsorship. The collaboration’s focus on safety and driver education highlights how continuity builds credibility and reinforces shared responsibility within an industry. Each of these stories points to a sponsorship landscape built on consistency, purpose, and measurable outcomes. The next wave of success in this sector will belong to those who view partnerships as platforms for progress driven by intent, not visibility.

Author: Liverpool

Liverpool FC has secured Trimble, a US-based technology firm, as a global partner. The deal integrates the brand into the club’s Academy redevelopment, operations, and digital platforms, highlighting strategic sponsorship in Premier League football.

Author: Volvo Group

Volvo Trucks North America has extended its exclusive sponsorship of the American Trucking Associations’ America’s Road Team through 2026. The partnership emphasises corporate involvement in safety, industry advocacy, and professional driver development across the US.

Author: Galway Bay

Kirby Group Engineering has signed a three-year sponsorship deal with ATU Sport Galway GAA clubs, supporting nine teams across multiple codes. The partnership highlights corporate engagement in Irish sports and university-level community initiatives.

Author: Business Eye

Kingsbridge Healthcare Group has been announced as the main sponsor of the Ulster Orchestra Schools Concerts, supporting wellbeing education for over 4000 pupils. The partnership highlights corporate engagement in cultural and educational initiatives.

Author: Crowe

Crowe Ireland has extended its sponsorship of UCD Ladies Hockey Club, reinforcing its role in women’s sport and corporate social responsibility. The partnership highlights strategic brand engagement through national and international university-level sports programmes.

Author: Irish Golfer

Good Good Golf will title sponsor the new PGA Tour fall event in Austin, debuting in 2026. The move reflects the growing influence of YouTube golf within professional golf and the broader sports sponsorship market.