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Vhi extends Women's Mini Marathon title sponsorship through to 2031
Vhi has renewed its title sponsorship of the Women's Mini Marathon for five years, extending a partnership in place since 2014 through to at least 2031. The deal supports one of Ireland's largest participation events, drawing 30,000 runners in 2026.
Gallagher named title partner of Dublin Horse Show in three-year RDS deal
Global insurance and risk management group Gallagher has been named title partner of the Dublin Horse Show in a three-year deal with the RDS. The agreement marks Gallagher's first major Irish event sponsorship since launching in Ireland in 2022.
Supermac's shortlisted for dual categories at Irish Sponsorship Awards 2025
Shortlisted for AI-driven engagement innovation and 35-year partnership longevity last year, Supermac's reached the Innovation in Sponsorship and Best Sports Team or Athlete Sponsorship finals at the Irish Sponsorship Awards 2025. The sponsorships demonstrated how enduring sports partnerships can evolve through technological innovation, establishing a model for sustained relevance through continuous engagement enhancement.
The 84% Advantage: Why Irish Identity Is the Sponsorship Platform Brands Cannot Afford to Ignore
84% of Irish consumers say buying Irish matters. SuperValu’s Guaranteed Irish sponsorship shows how Irish identity, when used authentically, is a powerful commercial asset.
Japan Golf Association signs sponsorship deal with Shinkin Central Bank
Japan's national golf body has agreed a sponsorship deal with Shinkin Central Bank covering three national Open championships and player development programmes. The partnership is based outside Europe and the UK, in Japan.
IPM Group partners with Barry RFC in community-focused sponsorship deal
Wales-based engineering specialist IPM Group has partnered with Barry RFC to support equipment, facilities and community programmes. The deal reflects growing interest in grassroots sport sponsorship among industrial firms.
Toyota Ireland returns as Premier Sponsor of Special Olympics Ireland until 2028
Toyota Ireland has rejoined Special Olympics Ireland as Premier Sponsor in a deal running to May 2028. The partnership supports inclusive sport nationwide ahead of the Ireland Summer Games 2026.
Fane Valley renews headline sponsorship of Armagh County Show to 2029
Fane Valley Co-Operative Society has extended its headline sponsorship of Armagh County Show until 2029. The three-year renewal supports Northern Ireland's agricultural community and one of its premier rural events.
PTSB takes title sponsorship of Dublin GAA club leagues and championships
PTSB has become title sponsor of Dublin GAA's leagues and championships in a three-year deal covering all codes and grades from 2026 to 2028. The partnership marks the bank's first county-wide Gaelic Games sponsorship in Dublin.
Dr. Oetker Ireland's Great Pink Bake Off shortlisted for dual categories at Irish Sponsorship Awards 2025
Shortlisted for charity fundraising and budget efficiency last year, Dr. Oetker Ireland's Great Pink Bake Off reached the Best Societal Sponsorship and Best Low Budget Sponsorship finals at the Irish Sponsorship Awards 2025. The sponsorship demonstrated how purpose-driven campaigns can deliver substantial fundraising and engagement within constrained budgets, establishing a model for efficient charity partnership activation.
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