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Flogas shortlisted for Best Sponsorship Brand at Irish Sponsorship Awards 2025
Shortlisted for its Team Ireland partnership last year, Flogas made the Best Sponsorship Brand shortlist at the Irish Sponsorship Awards 2025, driving electricity awareness from 16% to 33% and acquiring 6,500 new customers through ambassador strategy and Olympic-themed activation. The partnership demonstrates how energy brands can leverage major sporting partnerships to deliver measurable commercial outcomes alongside national cultural connection, establishing a model for multi-channel engagement that drives both brand perception and direct customer growth.
From Visibility to Value: Why the Global Sports Sponsorship Boom Demands a Smarter Irish Strategy
The global sports sponsorship market is set to reach $90bn by 2029. Irish investment hits €247m in 2026, driven by digital activation, influencer deals, and AI-led measurement.
Finalto renews Singapore Cricket Club rugby sponsorship for second consecutive season
Global financial services provider Finalto has renewed its sponsorship of the Singapore Cricket Club Rugby Section for the 2026 season. The deal builds on a partnership established in 2024, reinforcing Finalto's community and sporting commitment in Singapore.
Uniqlo secures first major US sports sponsorship with Dodger Stadium field naming rights
Japan-based apparel retailer Uniqlo has secured its first major US sports sponsorship, naming the field at Dodger Stadium in Los Angeles. The deal marks a significant commercial milestone for the brand as it pursues aggressive American expansion.
Tattersalls Ireland renews Treo Eile sponsorship with €10,000 prize fund for 2026 series
Tattersalls Ireland has confirmed its continued sponsorship of the Treo Eile Showing Pathway Series 2026, now in its fourth year with a €10,000 prize fund. The series supports the retraining and development of former racehorses as riding horses nationwide.
DHL Express Ireland renews official logistics partnership with the IRFU
DHL Express Ireland has renewed its sponsorship agreement with the Irish Rugby Football Union, continuing its role as official logistics partner. The deal reinforces a longstanding partnership built on shared values of performance, teamwork and operational excellence.
Smurfit Westrock becomes first Irish company to reach Ryder Cup worldwide partner status
Irish-founded global packaging giant Smurfit Westrock has become a worldwide partner and official packaging innovation partner of the Ryder Cup for its next three editions. The deal makes Smurfit Westrock the first Irish company to reach the tournament's top sponsorship tier.
Applegreen's Barretstown partnership finalist for Social Impact Award at Irish Sponsorship Awards 2025
Shortlisted for nationwide fundraising and therapeutic programme support last year, Applegreen's Barretstown partnership reached the Social Impact Award final at the Irish Sponsorship Awards 2025. The partnership demonstrates how retail networks can mobilise customers, employees, and suppliers toward shared social purpose, establishing a model for multi-stakeholder engagement delivering tangible outcomes for seriously ill children.
Friction Points to Fuel Points: How Solving Fund Finance Inefficiencies Can Unlock Private Markets Growth
Private Funds CFO’s survey finds GPs frustrated by fund finance friction, from burdensome information requests to incomparable term sheets. Ireland’s €5.4 trillion fund sector stands to gain most from fixing it.
MK2 Lift Trucks upgrades Club Doncaster partnership with North Stand sponsorship
South Yorkshire forklift truck specialist MK2 Lift Trucks has upgraded its Club Doncaster partnership, becoming platinum partners and official sponsors of the North Stand at the Eco-Power Stadium. The deal builds on a three-year commercial relationship with the club.
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