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New Rules, New Revenue: What the Premier League’s Gambling Sponsorship Shift Means for Irish Sport
Betway’s reported £20m Man Utd training deal shows how EPL clubs are finding new sponsorship revenue. For Irish rights holders, the regulatory shift creates real commercial opportunity.
Sentry Insurance relocates PGA Tour title sponsorship from Kapalua to Torrey Pines
Wisconsin-based Sentry Insurance has relocated its PGA Tour title sponsorship from Kapalua in Hawaii to Torrey Pines in California, with The Sentry set to be played on 27 to 30 January 2027. The move follows the cancellation of the 2026 Kapalua event due to a water dispute on Maui.
Monster Energy signs multi-year deal with Aprilia Racing as team's first title sponsor
Italian motorcycle manufacturer Aprilia Racing has signed a multi-year sponsorship agreement with Monster Energy, beginning at the 2026 Grand Prix of Italy. Monster Energy will become Aprilia Racing's first-ever title sponsor from the 2027 MotoGP season.
Virgin Media O2 secures 10-year naming rights deal to rebrand Belfast's Odyssey complex
Virgin Media O2 has agreed a 10-year naming rights deal with The Odyssey Trust, rebranding Belfast's Odyssey complex as The O2 Belfast from 1 July 2026. The deal also makes O2 the title sponsor of the Belfast Giants ice hockey team.
TG4 extends LGFA sponsorship and broadcast partnership to 2032 in landmark five-year deal
TG4 and the Ladies Gaelic Football Association have extended their sponsorship and broadcast partnership by five years, securing TG4's role as sponsor and broadcaster of the All-Ireland Ladies Football Championships. The announcement marks 25 years of collaboration.
Share Energy backs Northern Ireland agricultural show circuit as rural events face rising cost pressures
Northern Ireland energy provider Share Energy has reaffirmed its support for the farming sector through sponsorship of multiple agricultural shows across the region in 2026. The deals arrive as organisers highlight rising costs and the growing need for local commercial partnerships.
Irish Distillers Pernod-Ricard's Other Voices Jameson Music Trail finalist for Best Entertainment Event Sponsorship at Irish Sponsorship Awards 2025
Shortlisted for emerging artist support last year, Irish Distillers Pernod-Ricard's Jameson sponsorship of the Other Voices music trail reached the Best Entertainment Event Sponsorship final at the Irish Sponsorship Awards 2025. The sponsorship demonstrated how music platform partnerships can amplify emerging talent visibility, establishing a model for synergistic entertainment brand alignment.
Doubling in a Decade: What Allied Analytics’ $151.4 Billion Forecast Means for Irish Sponsorship Strategy
Sports sponsorship will hit $151.4bn by 2032 at 7.1% CAGR. With Ireland projected at €247m in 2026, the global data makes the case for bolder domestic investment.
Toro extends DP World Tour partnership as official turfcare and irrigation supplier through 2027
US turfcare and irrigation specialist the Toro Company has extended its partnership with the DP World Tour as its official turfcare and irrigation supplier for the 2026 and 2027 seasons. The renewal marks over 25 years of continuous collaboration between the two organisations.
Banks Group backs 193rd Durham Regatta as principal sponsor in 50th anniversary year
North East property, housebuilding and mining firm the Banks Group has been announced as a principal sponsor of the 193rd Durham Regatta. The sponsorship forms part of the company's 50th anniversary celebrations and takes place on 13 and 14 June.
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