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Lidl and Schwarz Group strike landmark UEFA partnership ahead of Euro 2028
Supermarket chain Lidl has secured a five-year partnership with UEFA covering men's national team competitions, including Euro 2028 in the UK and Ireland. Parent company Schwarz Group becomes UEFA's first-ever strategic corporate partner under the wider deal.
Kildare Village backs Padel Federation of Ireland to grow women's participation
Kildare Village has become the official sponsor of the Padel Federation of Ireland's Women in Padel Programme. The 12-month partnership aims to increase female participation in the sport through coaching, open days and community events across Ireland.
Cadbury expands FAI partnership to back both Ireland senior football teams
Cadbury has expanded its FAI partnership to sponsor both Ireland's men's and women's senior football teams. The "Paint March Green" campaign launches ahead of critical World Cup qualification fixtures for both squads.
Galgorm Collection backs Antrim Camogie Minors in new community sponsorship deal
Northern Ireland hospitality group Galgorm Collection has partnered with the Antrim Camogie Minor squad as part of its community engagement strategy. The deal extends the group's local sporting sponsorship portfolio across Northern Ireland.
Qualys renews San Francisco Unicorns partnership through 2027 Major League Cricket seasons
Qualys, a United States cloud-based IT, security and compliance solutions provider, has extended its major partner status with San Francisco Unicorns for the 2026 and 2027 seasons of Major League Cricket, America's first professional T20 league.
Mediheal extends KBO Futures League title sponsorship for third year
Mediheal, the flagship brand of South Korean cosmetics company L&P Cosmetic, has secured title sponsorship of the KBO Futures League for a third consecutive year. The agreement includes continuation of the monthly rookie award programme established in 2024.
b4b Group provides kit sponsorship for Carryduff Colts Inclusion Football Team
b4b Group, a Belfast-based IT and telecommunications provider, has strengthened its commitment to the local community with a new kit sponsorship for Carryduff Colts Inclusion Football Team. The team includes boys and girls aged seven to 15 with learning or physical disabilities.
1xBet becomes The Curragh title sponsor across 30-race series
The Curragh, Ireland's premier flat racing venue in County Kildare, has announced a new partnership with international betting brand 1xBet. The agreement covers title sponsorship of 30 races during the upcoming season.
Tipperary GAA announces Borrisoleigh Bottling sponsorship partnership
Tipperary GAA has agreed a new sponsorship partnership with Borrisoleigh Bottling, suppliers of HyGo Irish Still Spring Water. The Borrisoleigh-based company plans to release two further Tipperary GAA-themed bottles as part of the agreement.
Money Well Spent: How Europe's Sponsorship Surge Should Shape Irish Brand Strategy
Europe's sponsorship sector reached a record €34.45 billion in 2025, with sport, naming rights and women's sport driving growth. This commentary examines why Irish brands must act with strategic clarity to capture the opportunity.
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