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US Polo Assn returns as Official Apparel and Team Sponsor of DMMI Royal Charity Polo Cup
US-based global sports brand U.S. Polo Assn. has returned for an eighth year as Official Apparel and Team Sponsor of the DMMI Royal Charity Polo Cup at Windsor. The 2026 event raised over £1 million (approximately €1.18 million) for ten UK charities.
Motocaddy named PGA National Tournament Partner in three-year membership deal
Motocaddy has been named a PGA National Tournament Partner in a three-year deal offering exclusive pricing and prizes to PGA Members across the UK and Ireland. The agreement deepens the UK brand's ties with professional golf.
Dalata Hotel Group returns as title sponsor of Onic Pride Vibes for 2026
Dalata Hotel Group has returned as title sponsor of Onic Pride Vibes, Ireland's only dedicated LGBT+ radio station, for the 2026 season. The renewal reinforces Dalata's corporate inclusion commitments across its Irish hotel portfolio.
Allianz Ireland sponsors Q102 afternoon drive show The Home Stretch with Laura Woods
Allianz Ireland has been named sponsor of Q102's afternoon drive show The Home Stretch with Laura Woods, with activation across motor, home and multi-policy insurance products. The deal was brokered by Starcom, part of Core.
Sorcha Cunningham brought media strategy expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Sorcha Cunningham, Head of Publishing & Digital for The Sunday Times, News Ireland, joined the judging panel at the Irish Sponsorship Awards 2025, bringing two decades of media and publishing experience with proven expertise in commercial strategy, audience engagement, and effective sponsorship delivery. With experience creating tailored campaign solutions and driving revenue growth across media and advertising landscapes, Sorcha's deep understanding of audience engagement and commercial strategy informed the judging panel's evaluation of sponsorship effectiveness and measurable media impact.
Ashley Morrow brought cross-sector sponsorship expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Ashley Morrow, Head of Brand, Advertising and Sponsorship at SSE Airtricity, joined the judging panel at the Irish Sponsorship Awards 2025, bringing 20 years of brand marketing and sponsorship experience across diverse corporate and consumer sectors. With experience building sponsorship strategies across energy, financial services, sports, manufacturing, technology, travel and tourism, insurance, education, and retail industries, Ashley's cross-sector expertise informed the judging panel's evaluation of sponsorship innovation and measurable commercial impact.
The Attention Economy in Action: What YouGov’s Super Weekend Study Means for Irish Sponsorship
YouGov’s super weekend analysis shows audience congestion costs sponsors measurable value. Irish rights holders now have the framework to price and defend their assets.
Sesame becomes Levante UD's main shirt sponsorship partner
Spanish HR technology company Sesame has become the main sponsor of Levante UD for the 2026/27 season. The agreement combines shirt branding with commercial activations, business engagement and fan experiences.
JPMorganChase secures Dallas Mavericks jersey sponsorship partnership
US bank JPMorganChase has become the Dallas Mavericks' new jersey patch partner under a multi-year agreement. The collaboration combines brand visibility with community investment and business development initiatives.
Chanelle Pharma renews Galway Races sponsorship for 2026 festival
Chanelle Pharma has renewed its partnership with the Galway Races Summer Festival for 2026. The agreement extends two long-standing commercial sponsorships that reinforce brand visibility and stakeholder engagement across Irish racing.
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