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Airbnb signs NASCAR track lodging sponsorship agreement
US accommodation platform Airbnb has secured a new motorsport sponsorship agreement with NASCAR and Speedway Motorsports. The partnership reflects growing demand for travel and lodging activation within sports sponsorship ecosystems.
BOYLE Sports extends Crusaders FC sponsorship agreement
Irish bookmaker BOYLE Sports has extended its sponsorship agreement with Crusaders FC in Northern Ireland. The renewal reflects continued investment in football sponsorship and long-term brand partnerships across the sports sector.
Arnotts signs East of Ireland Championship sponsorship deal
Irish retailer Arnotts has secured a new sponsorship partnership with the East of Ireland Men’s Amateur Open Championship. The agreement strengthens brand investment in golf sponsorship while supporting a broader retail expansion strategy.
Clean Cut Meals signs GAA and GPA sponsorship partnership
Galway-based meal provider Clean Cut Meals has secured a new sponsorship partnership with the GPA and GAA. The agreement highlights growing alignment between nutrition brands and athlete welfare in Ireland’s sponsorship sector.
Louth GAA secures Viatel and Digiweb sponsorship partnership
Louth GAA has secured a new sponsorship partnership with Irish telecommunications businesses Viatel Technology Group and Digiweb. The deal highlights how digital engagement is becoming increasingly central to sponsorship activation in Irish sport.
Certa Ireland's Cricket Ireland partnership finalist for Best Sports Sponsorship for Women at Irish Sponsorship Awards 2025
Shortlisted for women's cricket visibility and broadcast access last year, Certa Ireland's partnership with the Ireland Women's Cricket Team reached the Best Sports Sponsorship for Women final at the Irish Sponsorship Awards 2025. The campaign demonstrated how strategic brand partnerships can deliver broadcast firsts and attendance growth, establishing a model for visibility-driven investment in women's sport.
Behind Brilliant Things: What BT’s Euro 2028 Sponsorship Tells Irish Brands About the Commercial Opportunity Ahead
BT is Euro 2028’s official telco partner, powering nine stadiums including Dublin Arena. For Irish sponsors, it signals the tournament’s commercial moment has arrived.
Castell Howell extends Scarlets Rugby partnership with expanded stadium and kit deal
Welsh food service wholesaler Castell Howell has extended its long-standing partnership with Scarlets Rugby, retaining its role as South Stand sponsor, kit partner and primary food and beverage supplier at Parc y Scarlets. The deal also includes new pourage partner rights.
Skechers named WNBA official partner in multiyear deal as league marks 30th season
Global footwear brand Skechers has been named an official partner of the WNBA in a multiyear deal, coinciding with the league's landmark 30th season. The partnership formalises a relationship built through individual player endorsements over the previous two seasons.
Hiscox confirmed as title sponsor of 2026 Irish Padel Open at new Dublin venue
Specialist insurer Hiscox has been confirmed as title sponsor of the 2026 Irish Padel Open, returning to back an expanded tournament at a new Dublin venue this July. The event forms part of the Cupra FIP Tour international circuit.
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