Stay Informed on Corporate Sustainability

Author: Archie Villaflores

Sponsorship has evolved into a discipline that reflects shared ambition between organisations, communities, and audiences. This edition highlights how collaboration and long-term vision are reshaping how brands connect and deliver value beyond visibility. Lidl Ireland Wins Best Sponsorship Brand at the Irish Sponsorship Awards 2024 showcases how consistent engagement and authentic storytelling can strengthen public trust while reinforcing brand purpose. Optimum Nutrition partners with Irish Rugby to support elite performance demonstrates how science-backed innovation and sport can align to create lasting influence both on and off the field. SERVPRO extends Firefighter Challenge League sponsorship through 2029 reflects the growing emphasis on continuity, proving that enduring commitment enhances both cultural relevance and organisational credibility. These stories collectively illustrate a sector driven by intent and innovation. As sponsorship becomes an increasingly sophisticated part of brand strategy, success lies in forging connections that are as genuine as they are ambitious. The industry’s evolution shows that progress in modern engagement depends not on transactions, but on the shared ambition to create something meaningful and lasting.

Author: Jed Nykolle Harme

Lidl Ireland has been named Best Sponsorship Brand at the Irish Sponsorship Awards 2024, earning top honours for its impactful “Get Behind the Fight” campaign, which continues to redefine the landscape of women’s Gaelic football.

Author: Jed Nykolle Harme

Sponsorship today extends beyond visibility; it represents strategy, purpose, and influence. This edition explores how brands are harnessing sponsorship to connect with audiences in ways that resonate both commercially and culturally. With Celebrating the Best in Sponsorship Excellence – Watch The Highlights, we spotlight the creativity and innovation shaping modern brand partnerships. The stories behind these award-winning campaigns reveal how strategic alignment, authenticity, and shared values now define sponsorship success. Tesco Ireland sponsors programme to boost sustainable beef production examines how corporate backing can drive tangible progress in sustainability. Tesco’s investment in the ABP Bull Improvement Initiative demonstrates how sponsorships rooted in science and impact can strengthen both community trust and environmental outcomes. Meanwhile, Apuesta Total expands volleyball sponsorship across Peruvian clubs reflects a shift towards grassroots engagement and fan-centred growth in emerging markets. By supporting multiple teams, Apuesta Total shows how brands can foster inclusion, identity, and loyalty while reinforcing their market presence. These stories show sponsorship as an evolving instrument of influence—where business objectives meet social responsibility and where brand purpose meets measurable return. Explore the full stories to see how sponsorship continues to define meaningful brand leadership in 2025.

Author: Jed Nykolle Harme

The Irish Sponsorship Awards last year brought together the brightest minds and most creative partnerships in Ireland’s sponsorship industry, a night that celebrated innovation, collaboration, and excellence across sport, culture, media, and community engagement.

Author: Plataforma

Agoda has signed on as the main sponsor of Singapore’s #HuntTheMouse cash hunt, a nationwide treasure hunt offering $1 million (approx. €670,000) in prizes. The sponsorship leverages branded coins to highlight Agoda Flights and enhances the brand’s engagement with a wide local and digital audience.

Author: iGaming Today

Apuesta Total has expanded its sponsorship in the Peruvian Volleyball League, backing six of twelve teams for the new season. The move strengthens the brand’s presence, supports club-level development, and drives fan engagement while promoting the professional growth of volleyball in Peru.

Author: Galway Races

QuinnBet has been announced as the new sponsor of the opening race at Galway Races’ Bank Holiday Weekend Festival. The partnership reinforces QuinnBet’s presence in Irish horse racing while boosting brand visibility at one of the country’s most prominent sporting and social events.

Author: Sports News Blitz

Hiscox has become the title sponsor of the inaugural Padel Irish Open, supporting the country’s first professional padel tournament. The partnership brings international ranking points to Ireland and positions the event as a major stop on the global Cupra FIP Tour.

Author: Retail News

Tesco Ireland is sponsoring the ABP Bull Improvement Initiative, investing €20,000 a year to help Irish farmers buy high-genetic-merit bulls. The programme aims to boost herd efficiency and cut environmental impact through data-driven breeding.

Author: Jed Nykolle Harme

Sponsorship has evolved from simple brand placement to a platform for collaboration and shared purpose. Across sectors, organisations are building partnerships that extend influence, deepen engagement, and deliver value that goes beyond visibility. The focus today is on shared innovation and long-term impact rather than one-off exposure. This edition explores how such partnerships are shaping the next phase of brand strategy. In Tokenfi backs England–Ireland cricket series, blockchain meets sport through a collaboration that connects digital engagement with real-world audiences. It highlights how technology-led brands are finding new relevance in traditional arenas while helping to modernise the fan experience. In Global hybrid soybean initiative, global collaboration is driving agricultural innovation, making sustainable technologies more affordable and accessible. This demonstrates the increasing importance of cross-sector partnerships in delivering tangible benefits to society and industry alike. These developments capture the spirit of a sector defined by creativity and strategic foresight. The upcoming Irish Sponsorship Awards 2025 will recognise those advancing this momentum, celebrating the leaders turning partnership into lasting progress.